Creating Facebook Pixel, Integration with GTM
One of the best features of digital marketing is the opportunity to see how users interact with ads. Data-driven marketing is an effective way to improve performance and cater to target audience interests and actions.
Building Landing Pages To Achieve Your Goals
A key aspect to your nonprofit’s Google Ads performance is the landing page experience. Google uses your landing page to measure how well your organization’s website gives people what they’re looking for when they click on an ad.
A user’s …
Using Calls To Action To Increase Support
Are you looking to build your nonprofit’s digital presence? Cause Inspired Media has put together a guide to help your nonprofit increase the value of your audience. It’s simple – all you need to do is utilize effective calls …
Long-term Google Display Remarketing
Nestled in the southeastern hills of Wisconsin, the beautiful Camp Anokijig has been welcoming children and families since 1926. Today, the glacial-born lake and wooded shoreline that Native Americans once called home is one of the premier youth camps …
5 Reasons Nonprofits Can Benefit From Remarketing
The Google Display Network is a powerful tool to expand a nonprofit organization’s reach. Covering more than 90% of websites across the internet, Google’s Display Network is a powerful means of reaching new audiences. Previously, Cause Inspired Media has posted …
2018 US Charitable Giving Report Released – A Cause Inspired Analysis
Charitable giving in the United States was down in 2018, a new report states.
This week, Giving USA released its annual report on charitable giving in the United States in 2018. Giving USA is the longest-running and most comprehensive report …
Angeles Crest: A Cause Inspired Case Study
Founded in the 1940s, Angeles Crest Christian Camp was established “to support the Christian Churches/Church of Christ camping outreach ministry.” Angeles Crest is a camp in the San Gabriel Mountains outside of Los Angeles, California dedicated to helping kids …
Understanding The Facebook Pixel
If you are advertising on Facebook, you have likely heard of The Facebook Pixel. Although it is not required to advertise on Facebook, this piece of code allows your nonprofit to measure, optimize and build audiences for your ad …
Guide To Improving Your Facebook Ad Targeting
When developing any type of marketing campaign, you must first consider the audience that you want to see your campaign. This is also true when creating Facebook ads. Thankfully, Facebook provides advertisers with a variety of targeting options to …
Nonprofit Works 2019: Cultivate Change Announcement
Nonprofit organizations across Northeast Florida will be meeting up Thursday, June 13th for Nonprofit Works 2019: Cultivate Change. This annual conference by The Nonprofit Center of Northeast Florida is a day-long gathering to help local nonprofits “prepare for, manage, and …
Nonprofit Guide To Advertising On The Display Network
If the Google Search Network is not giving you the results you desire, you may want to think about going in a visual direction. The Google Display Network covers more than 90% of websites across the internet, expanding your …
Perfecting Your Social Shares With OG Tags
Your organization has done everything right: created interesting content, uploaded it to the website, and shared it with your followers on social media. So why does the link look blank when you share it to Facebook?
When sharing links on social …
Cause Inspired Media Works With NANOE Members
A different kind of marketing firm, Cause Inspired Media is a Google Ad Grants Certified Professional that works exclusively with nonprofit organizations to manage their digital advertising. The Google Ad Grants Program has been at the heart of Cause Inspired Media’s mission since their inception.
Google Ad Grant Policy Updates: April 2019
Google has released new enrollment and policy changes that will affect nonprofits applying for the Google Ad Grant from this point forward. These changes are intended to help nonprofits get the most out of their Google Ads experience, and …
Cause Inspired Media Attends NANOE’S 2019 Convention & Expo
This March has been a busy month for the Cause Inspired Team! Just two short weeks after the NTEN Conference in Portland, the Cause Inspired Team traveled to Charleston, South Carolina to attend NANOE’s 2019 Convention & Expo.
