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website development and security for nonprofits

Website Development and Security for Nonprofits

Website development is something that every organization should maintain in order to keep up with relevant, organic traffic while also implementing proper security to make their users feel safe. However, nonprofit websites have a few unique elements to them …

Charitable Giving Incentives In CARES Act

Charitable Giving Incentives In CARES Act

During this time of uncertainty, it is important for nonprofit organizations to be aware of new legislation that may impact them. This March, Congress passed the CARES Act in order to address the economic fallout that has been caused …

the nonprofit marketing funnel: advertising through the journey

The Nonprofit Marketing Funnel: Advertising Through the Journey

An important aspect of digital marketing is understanding your audience and where they are in the donor journey. For an integrated marketing strategy, that may mean reaching your audience on different advertising channels or platforms. Fully comprehending your potential …

Nonprofit Risk Management

Nonprofit Risk Management During COVID-19

As the world deals with the COVID-19 crisis, nonprofit organizations are struggling to not only weather the effects of the pandemic themselves, but also provide support to their communities during this time of great need. Due to the evolving …

Benefits for Nonprofits Included in CARES Act

Benefits for Nonprofits Included in CARES Act

Nonprofit organizations around the world are currently experiencing the same stress and concerns about the progression of the Coronavirus and how the disease will impact the economy, and society as a whole. During this time, many nonprofit organizations have …

Digital Marketing Strategy Based on Nonprofit Industry

Digital Marketing Strategy Based on Nonprofit Industry

Since its inception, the nonprofit sector has evolved tremendously and grown to include a complex variety of organizations. There are a huge variety of nonprofit organizations throughout the world, all with different missions, audiences, strategies, and more. At Cause …

Google Analytics 101 introduction to google analytics

Introduction to Google Analytics

Google Analytics is a free tool that tracks and reports on the volume and behavior of your website’s traffic with anonymous and aggregated data. It can be linked to your Google Ads account to get more detailed information about …

Improving Expertise, Authority & Trust SEO Series Part 3

Improving Expertise, Authority & Trust

In this conclusion to our SEO Series, we’ll go over what Google claims is one of its top three considerations when it comes to page quality: expertise, authority, and trust (E-A-T). E-A-T is among one of the growing metrics …

Google Search Console 101

Google Search Console 101

Rebranded from Google Webmaster Tools in 2015, Google Search Console is a platform from Google that allows you to analyze and track data to help manage and understand your organic search traffic and presence in the Google Search network. …

marketing during the 2019 novel coronavirus

Marketing During the 2019 Novel Coronavirus

The 2019 novel coronavirus is the first global pandemic since the internet, specifically social media and mobile internet usage, became standard across most of the world. Now being predicted as the largest trend in Google search history, COVID-19 is …

SEO Series Part 2: headings, subheadings, and url structure

Headings, Subheadings, & URL Structure

In this continuation of our SEO Content Writing Series, we look at the structure of a content piece, from the heading and subheadings to the URL. If you have not done so yet, check out Part 1 of our …

facebook ads manager vs boosted posts

Facebook Ads Manager vs Boosted Posts

If you have considered exploring paid promotion for your content on Facebook or Instagram, you have probably encountered the choice between using the Facebook Ads Manager or boosting posts. Although they look very similar, these two advertising options have …

working with a strategy: a cause inspired case study with dibble institute

Working With a Strategy: A Cause Inspired Case Study

Since 1996, the Dibble Institute has provided resources to teens and young adults to equip them with the skills and knowledge needed to have healthy romantic relationships throughout life. Dibble provides tools and resources such as program kits and …

Writing Content with SEO in Mind: SEO Series Part 1

Writing Content With SEO in Mind

Increasing the amount of content on your website can improve your digital marketing reach and grow your organic traffic, but the content you add should be written with a purpose. Every aspect of the content should be meaningfully placed …

Maximizing Value With Google’s Free Services

As the nonprofit industry enters into a new decade, it will be more important than ever to maintain a strong and effective digital presence. Much of this involves taking advantage of free or low-cost programs and services aimed at …