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end of year giving in 2020

End of Year Giving in 2020

It’s that time of year again when donations ramp up and every nonprofit is absorbed with their end-of-year giving campaigns. Yet 2020 has shaken up the nonprofit world, in addition to the country. Here’s what you can expect from …

google analytics & digital marketing

Google Analytics & Digital Marketing

One of the main advantages of the digital marketing landscape that outshines traditional marketing is the data advertisers can gather through digital campaigns. Website analytics tools are among the top marketing resources to obtain data-driven insights. As a free …

Nonprofit app development: when and how to get started

Nonprofit App Development: When & How To Get Started

Over the last decade, people have begun to use a variety of different devices to access the internet. With the immense popularity of smartphones and tablets across the globe, many nonprofit organizations are starting to rethink the way they …

nonprofit guide to linkedin advertising

Nonprofit Guide to Advertising on LinkedIn

When it comes to social media advertising, most nonprofits immediately think of using Facebook, Instagram, and YouTube ads to reach their target audience. This is not surprising to our team at Cause Inspired, as those are all highly effective …

YouTube Advertising for Nonprofits

In the last few years, digital marketing has become increasingly popular in the nonprofit sector. The Google Ad Grant has made creating professional, effective ads in a digital space accessible to nonprofits across the world. But your digital marketing …

Going Beyond The Google Ad Grant

Going Beyond The Google Ad Grant: Cause Inspired Services

Since 2014, Cause Inspired has known that the Google Ad Grant can be a great starting point for a nonprofit’s digital marketing efforts. But we also understand that based on the organization’s mission and objectives, additional digital marketing platforms …

facebook remarketing

Facebook Remarketing

The most valuable user is one who has been to your website before and even considered your products. Why are they so valuable? They’ve had brand exposure and consideration which pre-qualifies them as a prospective lead, and if approached …

Google Ads FAQs

Google Ads FAQs

When nonprofits first get started with the Google Ad Grant and the Google Ads platform, there are some common questions advertisers have before getting started. We’ve compiled a list of frequently asked questions to help you get started with …

Understanding Facebook Metrics

Understanding Facebook Metrics

There are many different metrics to measure performance in Facebook Ads Manager, and some of them seem very similar. When advertising on Facebook, many of the metrics that best display the performance of your campaign can be found when …

Fall Fundraising

Fall Fundraising

When it comes to marketing, planning ahead is a key strategy for a nonprofit organization’s success. With digital marketing, your nonprofit can prepare for major fundraising events and seasons with data to back it up. Fall and the subsequent …

Charitable Giving Trends during COVID-19

Charitable Giving Trends During COVID-19

It didn’t take long for the COVID-19 pandemic to alter daily life for the majority of individuals and families throughout the world. Due to the pandemic, nearly every aspect of everyday life has been changed, and that is also …

website development and security for nonprofits

Website Development and Security for Nonprofits

Website development is something that every organization should maintain in order to keep up with relevant, organic traffic while also implementing proper security to make their users feel safe. However, nonprofit websites have a few unique elements to them …

Charitable Giving Incentives In CARES Act

Charitable Giving Incentives In CARES Act

During this time of uncertainty, it is important for nonprofit organizations to be aware of new legislation that may impact them. This March, Congress passed the CARES Act in order to address the economic fallout that has been caused …

the nonprofit marketing funnel: advertising through the journey

The Nonprofit Marketing Funnel: Advertising Through the Journey

An important aspect of digital marketing is understanding your audience and where they are in the donor journey. For an integrated marketing strategy, that may mean reaching your audience on different advertising channels or platforms. Fully comprehending your potential …

Nonprofit Risk Management

Nonprofit Risk Management During COVID-19

As the world deals with the COVID-19 crisis, nonprofit organizations are struggling to not only weather the effects of the pandemic themselves, but also provide support to their communities during this time of great need. Due to the evolving …