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New Projects, Media, Tips & Advice
How to Set up and Install G4

HOW TO SET UP AND INSTALL GA4

(GOOGLE ANALYTICS 4)
On July 1st, 2023 Google will stop processing hits to all Universal Analytics accounts. In preparation for this change, they are encouraging the switch to Google Analytics 4 also known as GA4. As they note in their …

TechSoup and Cause Inspired Media

Provide Google Ad Grant Management Services to Nonprofits
San Francisco, CA / Saint Augustine, FL – May 9, 2022 – TechSoup and Cause Inspired Media (Cause Inspired) recently formed a partnership where Cause Inspired will provide Google Ad Grant Management …

Google Analytics 101

Three Ways to Use Google Analytics Every Day
Monitoring your website performance can give you great insights into low performing landing pages and high performing calls to actions. It can guide you on the right changes to make, and pages …

cause inspired client education series nonprofit webinars

The Client Education Series

Much like the needs of nonprofits, the world of digital marketing is always changing. It can be hard to stay on top of everything, and some aspects of digital marketing for nonprofits seem like lessons you can only learn …

Advertising in a Crowded Market: a Cause Inspired Case Study of Hoplite Resilience Center, Inc.

Advertising in a Crowded Market

Our society has always called upon our country’s service members and first responders to overcome adversity and endure traumatic events for the greater good. While these heroes often seem invincible, many times the events they witness leave invisible scars …

Google Ads Extensions

Google Ads Extensions

In today’s technology-driven world, one of the first places that people turn to when looking for recommendations or information about businesses or organizations is Google. Whether it’s to check the hours for when their local hardware store is open …

Gulfcoast South AHEC cause inspired case study

Gulfcoast South AHEC: A Cause Inspired Case Study

In 1971, the government developed the Area Health Education Center (AHEC) system to benefit the rural and underserved populations in each community. Gulfcoast South AHEC does this by recruiting, training, and retaining a health professions workforce committed to supporting …

updates to user privacy

Updates to User Privacy

As an increasing number of major ad tech companies make shifts to prioritize consumer privacy, changes in how digital advertising companies gather data are also occurring. In recent months, Apple changed its practices to require apps to request the …

Ripple of One: A Cause Inspired Case Study

Founded in 2010, Ripple of One empowers families to move beyond public assistance. It is a program strategically designed to help families thrive. Their program focuses on four core areas of their life: education/work readiness, financial stability, emotional stability, …

my recovery day: a cause inspired case study

My Recovery Day: A Cause Inspired Case Study

My Recovery Day is a nonprofit organization that provides resources to individuals recovering from addiction. In 1999, Bill Tymoszczuk began selling items on eBay. His success at making a profit on eBay led him to consider using eBay as …

cause inspired recommends optinmonster for lead generation

Cause Inspired Recommends OptinMonster For Lead Generation

When it comes to digital marketing efforts, lead generation is one of the most important things your nonprofit can do to drive engagement, and increase overall support. That’s why our experts at Cause Inspired recommend using OptinMonster to create …

increasing actions on site: donation forms, iframes, and more

Increasing Actions On Site

A significant advantage of digital marketing is the ability to use data to drive your nonprofit goals. Actions taken on site are tracked and the information can be used to drive site users to take the next step in …