The Power of Storytelling in Nonprofit Marketing
In today’s fast-paced world, nonprofit organizations face an ongoing challenge to capture the attention of potential donors, volunteers, and supporters. One of the most powerful tools at their disposal is storytelling. A well-crafted narrative can create an emotional connection …
How Nonprofits Can Replace the Loss From AmazonSmile By Using The Google Ad Grant
Amazon recently announced that it will be ending its charity donation program, AmazonSmile. This program allowed customers to donate a portion of their purchase to a nonprofit of their choice. The end of this program is just one of …
GA4 Living Resource Page
Moving to GA4 is a big and intimidating transition for millions of website managers and advertisers around the world. GA4 is still an evolving platform, so we decided to make a Living GA4 Resource Page to compile the latest …
HOW TO SET UP AND INSTALL GA4
(GOOGLE ANALYTICS 4)
On July 1st, 2023 Google will stop processing hits to all Universal Analytics accounts. In preparation for this change, they are encouraging the switch to Google Analytics 4 also known as GA4. As they note in their …
TechSoup and Cause Inspired Media
Provide Google Ad Grant Management Services to Nonprofits
San Francisco, CA / Saint Augustine, FL – May 9, 2022 – TechSoup and Cause Inspired Media (Cause Inspired) recently formed a partnership where Cause Inspired will provide Google Ad Grant Management …
Google Analytics 101
Three Ways to Use Google Analytics Every Day
Monitoring your website performance can give you great insights into low performing landing pages and high performing calls to actions. It can guide you on the right changes to make, and pages …
National Cerebral Palsy Awareness Day – Matthew Walzer’s Story
Matthew Walzer at the White House
Today, March 25th is National Cerebral Palsy Awareness Day. To celebrate, our Digital Strategist Matthew Walzer, shares his story:
I was born two months premature and diagnosed with cerebral palsy spastic diplegia (CP) at …
The Client Education Series
Much like the needs of nonprofits, the world of digital marketing is always changing. It can be hard to stay on top of everything, and some aspects of digital marketing for nonprofits seem like lessons you can only learn …
Advertising in a Crowded Market
Our society has always called upon our country’s service members and first responders to overcome adversity and endure traumatic events for the greater good. While these heroes often seem invincible, many times the events they witness leave invisible scars …
What Is Bespoke Marketing and Is It Right For Your Nonprofit?
Historically, the term “bespoke” had referred to a tailored suit, evoking the notion that the suit was customized just for the wearer. Imagine how perfectly fit a suit made just for the wearer would be! Today, however, the term …
Google Ads Extensions
In today’s technology-driven world, one of the first places that people turn to when looking for recommendations or information about businesses or organizations is Google. Whether it’s to check the hours for when their local hardware store is open …
Gulfcoast South AHEC: A Cause Inspired Case Study
In 1971, the government developed the Area Health Education Center (AHEC) system to benefit the rural and underserved populations in each community. Gulfcoast South AHEC does this by recruiting, training, and retaining a health professions workforce committed to supporting …
Updates to User Privacy
As an increasing number of major ad tech companies make shifts to prioritize consumer privacy, changes in how digital advertising companies gather data are also occurring. In recent months, Apple changed its practices to require apps to request the …
Ripple of One: A Cause Inspired Case Study
Founded in 2010, Ripple of One empowers families to move beyond public assistance. It is a program strategically designed to help families thrive. Their program focuses on four core areas of their life: education/work readiness, financial stability, emotional stability, …
Improving Web Page Load Speed to Increase Conversions
It is no secret that web page load speed affects the way users will interact with your site. But it may be surprising to know just how much of an impact web page load speed can have on conversions, …
