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Social Media Advertising In the #DeleteFacebook Movement

Social Media Advertising In the #DeleteFacebook Movement

In the wake of international and political uncertainty, much has changed about the world we live in, and the way we operate in it. But this reality has never been more true for advertisers in a rapidly changing, heavily …

Google Adds More Smart Bidding Options for Ad Grants

Google Adds More Smart Bidding Options For Ad Grants

Google has added even more Smart Bidding options to their Ad Grant Program, including Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad Spend).
Mid-December, 2017, Google changed their Ad Grant policies to allow Maximize Conversion Bidding, in …

Facebook Adds New Features to Messenger

Facebook Adds New Features to Messenger

A vast majority of nonprofit organizations in the twenty-first century have begun the switch to digital marketing; adapting to the changing demands and expectations of supporters and donors. Social media is an effective, free and simple way to promote …

Mission Discovery: A Cause Inspired Case Study

Mission Discovery: A Cause Inspired Case Study

For over 30 years, Mission Discovery has sent teams of volunteers to desperate communities “to mobilize the church to meet the physical and spiritual needs of the poor.”
Because of Mission Discovery’s passionate donors, they are able to offer mission …

Inspired By Their Cause: Sarah & Katie

Inspired By Their Cause: Sarah & Katie

At Cause Inspired Media, it is no secret that our team cares about philanthropy. Whether its fostering senior dogs, volunteering at a food pantry, giving tours at a local museum, or mentoring younger children, our team values giving back …

Google Changes Grant Eligibility Requirements

Google Changes Grant Eligibility Requirements

Google has updated their Grant policies for the new year, effective January 1st, 2018. We have outlined the new policies that are most likely to impact your Google AdGrant Account. Take a look at some of these policy changes …

facebook reduces the spread of engagement bait

Facebook Reducing The Spread of “Engagement Bait”

If you’re one of Facebook’s 1 Billion+ users, you have likely been annoyed by posts desperately trying to encourage users to “share” or “like” the content. These can include posts saying, “One like equals one prayer!” or “Tag someone …

Soldiers’ Angels: A Cause Inspired Case Study

Soldiers’ Angels: A Cause Inspired Case Study

Soldiers’ Angels, a San Antonio, Texas based nonprofit, supports deployed soldiers, veterans, wounded service members, military families and more. With successful programs and donation-run campaigns, Soldiers’ Angels turned to digital marketing to advertise to relevant audiences.
Soldiers’ Angels wanted to …

Twitter Increases Character Limit in Newest Update

Twitter Increases Character Limit in Newest Update

Earlier this month, Twitter announced that it will be increasing its character limit from 140 to 280 for all of its users. If you are active on the popular micro-blogging platform, you may have already seen a select few …

an introduction to amp

What Is Google AMP?

Accelerated Mobile Pages (AMP) is a featured platform that decreases the loading time for mobile pages. Google’s main goal with AMP is to improve the internet for all users by enabling the creation of websites, as well as advertisements …

enhancing your facebook ads using new canvas format

Enhancing Your Facebook Ads Using New Canvas Format

Over the last few years, internet users have been spending more and more time on their mobile devices, using only a handful of apps. For advertisers, this has posed an interesting challenge: telling compelling brand and product stories on …

The Importance of Your Nonprofit’s EIN

The Importance of Your Nonprofit’s EIN

Google has spent recent years cracking down on security, especially for their Ad Grant accounts. One policy they have been particularly consistent with is missing information in regards to online transactions.
Google explains that “f your ad or landing page solicits …

Gearing Up For #GivingTuesday

Gearing Up For #GivingTuesday

As the end of 2017 is fast approaching, nonprofits are searching for key end-of-year donors. This task is not simple, and involves months of planning and preparations. But how can nonprofits get a leg up?
Most people are already aware …