Building Landing Pages To Achieve Your Goals

Building Landing Pages to Achieve Your Goals

Building Landing Pages To Achieve Your Goals

A key aspect to your nonprofit’s Google Ads performance is the landing page experience. Google uses your landing page to measure how well your organization’s website gives people what they’re looking for when they click on an ad.

A user’s experience on your website affects your Quality Score, Ad Rank and therefore your Cost Per Click and overall position in the ad auction. If your website has a poor landing page experience, your organization’s ads may end up showing less often, if they even show up at all. But what makes a good landing page?

Relevant Copy

A good landing page offers content that is original and relevant to the user. The copy used in your ad should correlate directly with the content on the page. If your nonprofit is advertising for a service that finds elderly dogs a good home, users should not end up on a page that discusses problematic cat behaviors. Instead of selecting a landing page that discusses cats, a better landing page for this ad should include information about how to adopt an elderly dog, where to adopt, which breed is right for you, and anything else relevant to the adoption process. Irrelevant page copy dilutes your nonprofit’s message and distracts users from the intended conversion. A good rule of thumb is to consider what the user wants, and find the best way to give it to them. Be specific when users are searching for something in particular, and offer users options when they are searching more broadly.

Compelling Website Design 

Landing page design is crucial to a user’s decision to engage with the content. Three key components of effective landing page design are clarity, relevance, and navigability. The copy should clearly express the message, align with the user, and contain a strong call-to-action. Content, including images, should be relevant and consistent. Lastly, your landing page should be easy to navigate. The more cluttered and complicated a landing page appears to be, the less likely the users will be to convert. By directing users to a page that is appealing, and answers their questions, you can guide them easily to the next action on the site, setting them up for a conversion.

Quick & Responsive Landing Pages

Aside from the specific web page content, speed should also be a top priority when creating your landing pages. Just a one second delay in page response can result in a 7% reduction in conversions. The longer a user has to wait for your organization’s page to load, the more time they have to rethink their interest in the conversion you want them to complete. Focusing on speed, and responsiveness is even more important when considering mobile users. With 69% of digital media time spent on mobile devices, far more people are going to arrive on the mobile version of your website than the desktop version. For this reason, it is imperative that your organization has a speedy, responsive website, so your nonprofit does not miss opportunities to reach this market.

Consistently Updated

Finally, your organization should be constantly testing and optimizing the landing page experience. Users are the ultimate decision-makers when it comes to what works best on your landing page. While there is not an exact guide for creating a perfect landing page, consistent trial and error will help your nonprofit develop the most effective landing page for your audience.

If you would like to learn more about digital marketing and how to optimize your nonprofit organization’s online strategy through the Google Ad Grant, contact us.

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally