great start to any effective digital marketing strategy. Cause Inspired knows
which additional platforms and networks can help enhance your
organization's marketing efforts.
Each advertising network has different appeals and distinctive characteristics, but the service you choose depends on your organization’s goals and marketing objectives. Cause Inspired has success advertising across multiple platforms, and can help your nonprofit share its mission to a new audience. Explore effective paid advertising services.
PAID GOOGLE SEARCH ADSThe Google Ad Grant is an effective tool for nonprofits, but it may not always be the single Search Network solution for nonprofits. The Ad Grant has certain restrictions, like bid limits and a standard keyword quality score to adhere to. So if your organization is struggling to get exposure from your own branded terms or more competitive keywords and phrases, consider paid advertising on Google’s Search Network.
YOUTUBE ADSFor organizations that have strong, compelling video footage, YouTube advertising allows your organization to display videos to audiences watching specific content or videos that fall under a category or theme. YouTube ads allow your nonprofit to tell your story and offer flexibility with different video formats and pay per view options that cater to your marketing objectives.
FACEBOOK ADSFacebook Ads are perfect for when you know exactly who your audience is, from job titles to interests in volunteering. Facebook’s targeting gets specific with users’ interests, demographics, and online behaviors. Learn more about Facebook targeting on our blog.
FACEBOOK BOOSTED POSTS CREATIONSometimes all you need is a page promotion or a post to increase engagement. We can help you create a detailed core audience for your boosted posts on Facebook. You can learn whether boosted posts are the right choice for your organization on our blog.
FACEBOOK ADS REMARKETING (SPECIFIC)Facebook allows you to upload your own customer lists to advertise to or create ‘lookalike’ audiences that have the same interests, behaviors, and demographics as your favorite supporters. Using Facebook’s pixel, we can also remarket to those who interact with your website with custom audiences and custom conversions.
GOOGLE DISPLAY ADSDisplay ads work well for advertisers with enticing images who know the intent of their audience online and the websites their audience is likely to visit. This network is also an advantageous solution for nonprofits looking to expand their overall reach and brand awareness by prominently featuring brand colors and logos, in addition to compelling donation requests or event attendance.
CONTENT DEVELOPMENTThe key to performance in both paid and organic results is high-quality site content that attracts and caters to the audience you are trying to reach. Our Content Writers work with your Digital Marketing team to provide thoughtful, well-written content to help attract users at additional points in the marketing funnel and direct users to perform the right actions on your site.
INSTAGRAM ADS (SPECIFIC)Instagram ads are managed through Facebook’s Ads Manager, so your Facebook ads can include Instagram placements if you choose to have both, at no extra charge. However, if you wish to advertise only on Instagram, we can make it happen!
LINKEDIN ADSFor nonprofits that receive revenue from for-profits and other nonprofits, LinkedIn Ads are a great way to target specific job titles, company sizes, industries, and more. This platform is also beneficial for advertising employment opportunities.
GOOGLE ADS REMARKETING (SPECIFIC)Google Ads integration with Google Analytics makes remarketing a breeze. Remarketing campaigns allow you to target specific audiences based on users who have already been to or performed certain actions on your site. For instance, you can create an audience of users who have come close to donating or have donated in the past. These campaigns also allow you to target users who have similar online activity as the users above.
Cause Inspired has seen success in many different services, from Display Remarketing to updating your website. Our teams can work with you to build a strategy that works best for your marketing goals and find the service that suits your needs. Explore all our Cause Inspired case studies on our blog.
All services come with monthly custom reporting based on the marketing goals of your organization. If you would require extra reports for board meetings or annual budget reviews, your Digital Strategist would be happy to help.