One of the best features of digital marketing is the opportunity to see how users interact with ads. Data-driven marketing is an effective way to improve performance and cater to target audience interests and actions. Many advertising platforms have their own analytics service, creating a small gap between multi-channel campaigns. Thankfully these services provide the capability to integrate with other platforms for streamlined use.
The easiest way to track Facebook Ads is with Facebook pixel, which has been recently improved upon in the last few years. In fact, before early 2019, Google Tag Manager (GTM) did not easily integrate with the social media platform’s tracking code without manually entering the custom HTML. Integrating pixel with GTM is a quick and simple way to add the tracking code to a website.
Creating the pixel in Facebook Events Manager is quick and easy. You’ll select ‘Add New Data Source’, select ‘Facebook Pixel,’ then give the code a name and website domain. After creation, Facebook asks how the pixel code should be implemented on the site. Choosing Google Tag Manager triggers Facebook to ask to connect and verify the account and container. Once the container is chosen, a new tag can be found in Tag Manager, named ‘Facebook Pixel ID’ and the corresponding ID number.
To integrate a pixel tracking code with GTM after pixel creation, integration options can be found within the menu on the far left side labeled ‘Partner Integrations.’