Long-term Google Display Remarketing

Long-term Google Display Remarketing

Long-term Google Display Remarketing

Nestled in the southeastern hills of Wisconsin, the beautiful Camp Anokijig has been welcoming children and families since 1926. Today, the glacial-born lake and wooded shoreline that Native Americans once called home is one of the premier youth camps in the country. Among the family programs, teen leadership programs, and adventure trips, the camp offers youth summer camp to boys and girls ages 7 to 16. Our team of experts suggested advertising on the Google Display Network in addition to the Google Ad Grant, which was covering the Search Network.

Camp Anokijig started their Display remarketing campaign with Cause Inspired Media on January 12th, 2017 with minimal historical data on their Google Ads (then AdWords) Account for remarketing. During the first month, the camp’s grant management team focused on building a remarketing list while focusing our targeted audience. After about 3 months, we had enough historical data through Google Analytics and Google Ads Remarketing tags to track and target users who were not completing registration for the summer program or who were engaged on Camp Anokijig’s website but left before completing registration.

From that point, there was an increase in the Remarketing campaign traffic. In addition to our new remarketing audiences, the team also enabled some older lists pulled from the historical data on their Google Analytics account. Although they were a contribution to the new rise in traffic, these older lists were not the main source of traffic. Camp Anokijig paused their Google Ads Display account in May 2017 until it was time to start advertising for the next year. 

The camp started their Display Network campaigns for the second time with us in January 2018 for summer camp registration season. With the combination of fresh, new ads and historical data in the account’s Remarketing lists, the camp reached their limit of camper registration for the Summer season by April. With a little help from the Google Ad Grant covering the Search network, Camp Anokijig filled up available spots about two and a half months faster than ever before.

“Most of the traffic for Camp Anokijig comes from their ‘Awareness’ campaign, which focuses on name recognition. The camp name is used within the Display Ads in order to create a multi-channel marketing campaign. My team uses advanced targeting to reach new people in the market for summer camps and expose them to Camp Anokijig and its programs. When users later search for ‘Camp Anokijig’ we land them on the registration page to help establish the call to action to register for camp.” – Senior Digital Strategist Sarah Symoens

Continuing to build upon historical data and registration success, Camp Anokijig restarted Display Ads for 2019 summer camp registration in December 2018. The combination of Google Display and Search Ads from the Google Ad Grant led to over 412 users to begin online registration by April of 2019. 

For Display campaigns, we view a 0.5% CTR as an average standard of performance. The Remarketing campaign in May 2018 had a CTR of 1.35%. An important item to note is that not all remarketing audiences are the same. If there are historical audience lists in Google Analytics, building a successful Remarketing campaign can take as little as one month. 

If your organization would like help with Google Ad Grant or Display management, contact us today.

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally