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Pokémon Go: Just Another Game App, or Powerful Marketing Tool?

Pokémon Go: Just Another Game App, or Powerful Marketing Tool?

Since last Thursday, Pokémon Go has quickly become the largest mobile game in the history of the United States. With over 7.5M estimated users, Pokémon Go has captured the imaginations of more than just your average gamers.
If you’ve spent time …

Digital Ads Outperform Goodwill’s Expectations

Digital Ads Outperform Goodwill’s Expectations

In an effort to gain a deeper understanding of the effectiveness of their most recent ad campaign, Goodwill ran a detailed study to determine which forms of media were the most impactful.
From September of 2013 to April of 2015, …

Increase Supporter Engagement with Strategic Fundraising

Increase Supporter Engagement with Strategic Fundraising

Most charitable nonprofits are dependent on the generosity of their donors for the majority of their funding. The secret to successful fundraising is making the donations work for both the organization and the donor. How do you do this, …

Make A Difference using the Google Grant

Make A Difference using the Google Grant

 

Make a Difference (MAD), is an organization based in Bangalore India that helps children living in shelters and orphanages recognize their talent and potential through creative learning spaces. These educational programs guide children through learning to give them better …