CAUSE INSPIRED NEWS

New Projects, Media, Tips & Advice
An Introduction To Google Tag Manager

An Introduction To Google Tag Manager

If you have a website, you may have heard of Google Tag Manager (GTM). While this tool has been around since 2012, there is still a lot of confusion surrounding it, despite its development as an easy-to-use tag manager.
The …

Cause Inspired Media: Handling Google’s Inconsistencies

Cause Inspired Media: Handling Google’s Inconsistencies

Most people already agree that Google is among the most predominant leaders in the tech world. But what happens if they don’t get it quite right? Google isn’t perfect, and it’s important to have someone on your side who …

The Realities of AdWords Express

The Realities of AdWords Express

In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for anyone to understand, available by desktop or mobile device. …

Friends of The Smokies: A Cause Inspired Case Study

Friends of The Smokies: A Cause Inspired Case Study

Since 1993, Friends of the Great Smoky Mountains National Park has been working to assist the National Park Service in its mission to “preserve and protect Great Smoky Mountains National Park by raising funds and public awareness, and providing …

utilizing facebook video

Adding Video To Your Social Media Strategy

Video is the highest performing form of content on Facebook, but nonprofits have yet to really tap into that market. This could be detrimental to organizations, especially ones with shareable content like updates and campaigns.
Facebook co-founder and CEO Mark …

the digital shift

Making The Shift From Traditional To Digital Marketing

Changing the way something has been done for years can be a little scary. How will you know if it’s going to be worth it? Luckily for nonprofits, for-profit companies have already blazed the trail in digital marketing.
Most often, …

how more content assists advertising

Improving Your Ad Rank Despite Google’s Changes

Your nonprofit’s website is up to date and offers plenty of information about all of your great works, but your search traffic is still low. What are you missing? How will you contend with a new, tougher ad ranking …

getting volunteers invovled

Getting Volunteers Involved

Working in the nonprofit industry can typically guarantee at least two things: you’re most likely a jack of all trades and your time is probably stretched thin. Any extra hands are appreciated, especially for your events. But how do …

Web Design For The Modern World

Web Design For The Modern World

Websites are the most effective piece of advertising that your nonprofit has complete ownership of. It’s how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
The Internet as a whole, including the …

Cause Inspired Media Is Partnering With TechBridge

Cause Inspired Media Is Partnering With TechBridge

Cause Inspired Media is incredibly excited to announce that we are officially partnering with nonprofit technology consultant, TechBridge.
If you aren’t familiar with their organization, TechBridge essentially acts as an outside IT department for nonprofits. They provide IT consulting and …

Is It Time To Dump Your Donor Management Software?

Is It Time To Dump Your Donor Management Software?

Finding a donor management software that meets the specific and growing needs of your nonprofit can seem like an insurmountable task. But it’s nevertheless an important one. The right donor management software can save your nonprofit time and money, …

Making The Switch from HTTP to HTTPS

Making The Switch from HTTP to HTTPS

If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS.
Hypertext Transfer Protocol, or HTTP, is a protocol that defines the format and transmission of messages, as well as the …

viral campaigns your just never know

Viral Campaigns: You Just Never Know

In the summer of 2014, one of the most well-known viral campaigns – the Ice Bucket Challenge – reached its peak. Spreading awareness for ALS by dumping ice cold water onto the heads of willing participants raised over $220 million …

Recent Change In AdWords Impacts Campaign Optimizations

Recent Change In AdWords Impacts Campaign Optimizations

The complex world of Google Adwords is perpetually changing, and it can be difficult to keep up. Google changes their software fairly consistently and often times they don’t even announce when a change has occurred. Just last week Google …

video marketing and your seo strategy

Video Marketing & Your SEO Strategy

If you are familiar with SEO (or read our previous blog), you already understand the effect that high quality content can have on your search engine ranking, as well as your overall website traffic. However, nowadays, there is one up-and-coming, …