Getting The Most From Your Google Ad Grant: A Webinar
Join us this Wednesday, August 8th at 2pm EST for an interactive webinar about optimizing your nonprofit’s Google Ad Grant!
Cause Inspired Media has partnered with Google and GuideStar to help nonprofits take advantage of the Google Ad Grant. On …
Google Includes Cause Inspired Media In New List of Ad Grants Certified Professionals
On July 24th, 2018, Google announced that Cause Inspired Media will be included on their new list of Ad Grants Certified Professionals, consisting of leading authorities in Ad Grant Management from across the world.
Cause Inspired Media is proud …
Google’s Re-Branding: What Your Nonprofit Should Know
At the end of June 2018, Google announced their newest re-brand with the goal of making themselves more accessible and useful to their users.
The world is constantly changing around us. From the ways in which we communicate, to our …
Cause Inspired Media Attends Florida’s First Job-A-Palooza!
Last Friday, June 22nd, Cause Inspired Media was happy to attend the Arc of Jacksonville’s Job-A-Palooza!
The Arc of Jacksonville has been a champion for the inclusion of persons with unique abilities since 1965. Their main mission is to “serve …
Google’s Push For A Secure Internet
If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS.
Last year, Google began their push for a more secure internet by updating their web browser, Chrome, so that thee …
The Value of Volunteers
When reporting the resources available for a nonprofit organization, one essential resource is commonly left out: volunteers.
A study by Independent Sector, a coalition of nonprofits, reports that one hour of volunteering is worth an average of $24.69. Considering the …
Nonprofit Web Design And The Features That Set Them Apart
Websites are the most effective piece of advertising that your nonprofit has complete ownership of. They’re how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
In terms of brand advancement and …
Increasing Content To Increase Traffic: A Cause Inspired Case Study
Servicing 8 cities and supported by 2,000 volunteers annually, a Plymouth, Minnesota nonprofit helps struggling families and individuals in their time of need. Looking to expand brand awareness and community support, the human service nonprofit turned to the Google …
Charities Can Now Accept Donations From Amazon’s Alexa
As the use of AI Technology is rapidly growing, it is not surprising that this type of technology can be used to help nonprofits enhance their missions, and raise funds.
Since 2015, Amazon’s voice-controlled intelligent personal assistant service, Alexa, has …
Did You Know: Google Offers Free Services For Nonprofits
Most nonprofits are likely well aware of the free $10,000 credit to advertise on Google’s Search Network, known as the Google Ad Grant. But Google offers a wide variety of other free tools for nonprofits, that some may not …
Social Media Advertising In the #DeleteFacebook Movement
In the wake of international and political uncertainty, much has changed about the world we live in, and the way we operate in it. But this reality has never been more true for advertisers in a rapidly changing, heavily …
Google Adds More Smart Bidding Options For Ad Grants
Google has added even more Smart Bidding options to their Ad Grant Program, including Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad Spend).
Mid-December, 2017, Google changed their Ad Grant policies to allow Maximize Conversion Bidding, in …
Facebook Adds New Features to Messenger
A vast majority of nonprofit organizations in the twenty-first century have begun the switch to digital marketing; adapting to the changing demands and expectations of supporters and donors. Social media is an effective, free and simple way to promote …
Mission Discovery: A Cause Inspired Case Study
For over 30 years, Mission Discovery has sent teams of volunteers to desperate communities “to mobilize the church to meet the physical and spiritual needs of the poor.”
Because of Mission Discovery’s passionate donors, they are able to offer mission …
Google’s New Policy Changes Could Impact Your Ad Grant Account
As of January 1st, 2018, Google’s new policy changes have taken effect. We have outlined some of the new policies that are most likely to impact your Google Ad Grant account, and what to do in the case of …
