CAUSE INSPIRED NEWS

New Projects, Media, Tips & Advice
Google’s Push For A Secure Internet

Google’s Push For A Secure Internet

If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS.
Last year, Google began their push for a more secure internet by updating their web browser, Chrome, so that thee …

The Value of Volunteers

The Value of Volunteers

When reporting the resources available for a nonprofit organization, one essential resource is commonly left out: volunteers.
A study by Independent Sector, a coalition of nonprofits, reports that one hour of volunteering is worth an average of $24.69. Considering the …

Nonprofit Web Design And The Features That Set Them Apart

Nonprofit Web Design And The Features That Set Them Apart

Websites are the most effective piece of advertising that your nonprofit has complete ownership of. They’re how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
In terms of brand advancement and …

Increasing Content To Increase Traffic: A Cause Inspired Case Study

Increasing Content To Increase Traffic: A Cause Inspired Case Study

Servicing 8 cities and supported by 2,000 volunteers annually, a Plymouth, Minnesota nonprofit helps struggling families and individuals in their time of need. Looking to expand brand awareness and community support, the human service nonprofit turned to the Google …

Charities Can Now Accept Donations From Amazon’s Alexa

Charities Can Now Accept Donations From Amazon’s Alexa

As the use of AI Technology is rapidly growing, it is not surprising that this type of technology can be used to help nonprofits enhance their missions, and raise funds.
Since 2015, Amazon’s voice-controlled intelligent personal assistant service, Alexa, has …

Did You Know: Google Offers Free Services For Nonprofits

Did You Know: Google Offers Free Services For Nonprofits

Most nonprofits are likely well aware of the free $10,000 credit to advertise on Google’s Search Network, known as the Google Ad Grant. But Google offers a wide variety of other free tools for nonprofits, that some may not …

Social Media Advertising In the #DeleteFacebook Movement

Social Media Advertising In the #DeleteFacebook Movement

In the wake of international and political uncertainty, much has changed about the world we live in, and the way we operate in it. But this reality has never been more true for advertisers in a rapidly changing, heavily …

Google Adds More Smart Bidding Options For Ad Grants

Google Adds More Smart Bidding Options For Ad Grants

Google has added even more Smart Bidding options to their Ad Grant Program, including Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad Spend).
Mid-December, 2017, Google changed their Ad Grant policies to allow Maximize Conversion Bidding, in …

Facebook Adds New Features to Messenger

Facebook Adds New Features to Messenger

A vast majority of nonprofit organizations in the twenty-first century have begun the switch to digital marketing; adapting to the changing demands and expectations of supporters and donors. Social media is an effective, free and simple way to promote …

Mission Discovery: A Cause Inspired Case Study

Mission Discovery: A Cause Inspired Case Study

For over 30 years, Mission Discovery has sent teams of volunteers to desperate communities “to mobilize the church to meet the physical and spiritual needs of the poor.”
Because of Mission Discovery’s passionate donors, they are able to offer mission …

Inspired By Their Cause: Sarah & Katie

Inspired By Their Cause: Sarah & Katie

At Cause Inspired Media, it is no secret that our team cares about philanthropy. Whether its fostering senior dogs, volunteering at a food pantry, giving tours at a local museum, or mentoring younger children, our team values giving back …

Google Changes Grant Eligibility Requirements

Google Changes Grant Eligibility Requirements

Google has updated their Grant policies for the new year, effective January 1st, 2018. We have outlined the new policies that are most likely to impact your Google AdGrant Account. Take a look at some of these policy changes …

facebook reduces the spread of engagement bait

Facebook Reducing The Spread of “Engagement Bait”

If you’re one of Facebook’s 1 Billion+ users, you have likely been annoyed by posts desperately trying to encourage users to “share” or “like” the content. These can include posts saying, “One like equals one prayer!” or “Tag someone …

Soldiers’ Angels: A Cause Inspired Case Study

Soldiers’ Angels: A Cause Inspired Case Study

Soldiers’ Angels, a San Antonio, Texas based nonprofit, supports deployed soldiers, veterans, wounded service members, military families and more. With successful programs and donation-run campaigns, Soldiers’ Angels turned to digital marketing to advertise to relevant audiences.
Soldiers’ Angels wanted to …