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Creating Your 2018 #GivingTuesday Strategy

Creating Your 2018 #GivingTuesday Strategy

#GivingTuesday is a singular day of giving that always occurs on the Tuesday following Thanksgiving in the Untied States. This year, #GivingTuesday will be on November 27th, 2018. Since it’s inception in 2012, #GivingTuesday has made a major impact …

Don’t Be Fooled By Phishing Scams

Don’t Be Fooled By Phishing Scams

Phishing Scams are fraudulent attempts to obtain sensitive information, like usernames, passwords, and credit card details, often for a malicious purpose. This is done by disguising as a trustworthy entity in the form of an email or other electronic …

5 Signs Your Nonprofit Is Ready To Rebrand

5 Signs Your Nonprofit Is Ready To Rebrand

Is your nonprofit ready for a rebrand? This isn’t always an easy question to answer, so our Director of Brand Strategy, Dave, put together a guide for your nonprofit to use when considering whether or not it’s time for …

UTM Parameters 101

UTM Parameters 101

If you use Google Analytics or similar tools, you’ve probably come across the acronym UTM before. So, what is it?
Example of UTM code on one of our blogs! (click to enlarge)

UTM parameters are tags added to the end …

Cause Inspired Media Has Now Partnered With Arreva

Cause Inspired Media Has Now Partnered With Arreva

Cause Inspired Media and Arreva have developed a partnership which helps nonprofits directly by capitalizing on marketing efforts to create relationships with donors via an online fundraising and donor management platform.
As a Google Ad Grants Certified Professional, we have …

Google’s New Expanded Text & Responsive Search Ads

Google’s New Expanded Text & Responsive Search Ads

If you start to feel like the ads in Google’s Search results are getting longer–you’d be exactly right. Google’s new Expanded Text Ads (ETAs) can now total 300 characters, doubling the original ad size.
The devices we use on a …

Multi-Chapter Brand Consistency On Social Media

Multi-Chapter Brand Consistency On Social Media

For nonprofits with multiple chapters, the services offered and overall mission can be nearly identical. But, they each require their own social media strategy.
When nonprofits have multiple chapters throughout a county, state, or country, the experiences at each location …

Getting The Most From Your Google Ad Grant: A Webinar

Getting The Most From Your Google Ad Grant: A Webinar

Join us this Wednesday, August 8th at 2pm EST for an interactive webinar about optimizing your nonprofit’s Google Ad Grant!
Cause Inspired Media has partnered with Google and GuideStar to help nonprofits take advantage of the Google Ad Grant. On …

Google’s Re-Branding: What Your Nonprofit Should Know

Google’s Re-Branding: What Your Nonprofit Should Know

At the end of June 2018, Google announced their newest re-brand with the goal of making themselves more accessible and useful to their users.
The world is constantly changing around us. From the ways in which we communicate, to our …

Cause Inspired Media Attends Florida’s First Job-A-Palooza!

Cause Inspired Media Attends Florida’s First Job-A-Palooza!

Last Friday, June 22nd, Cause Inspired Media was happy to attend the Arc of Jacksonville’s Job-A-Palooza!
The Arc of Jacksonville has been a champion for the inclusion of persons with unique abilities since 1965. Their main mission is to “serve …

Google’s Push For A Secure Internet

Google’s Push For A Secure Internet

If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS.
Last year, Google began their push for a more secure internet by updating their web browser, Chrome, so that thee …

The Value of Volunteers

The Value of Volunteers

When reporting the resources available for a nonprofit organization, one essential resource is commonly left out: volunteers.
A study by Independent Sector, a coalition of nonprofits, reports that one hour of volunteering is worth an average of $24.69. Considering the …

Nonprofit Web Design And The Features That Set Them Apart

Nonprofit Web Design And The Features That Set Them Apart

Websites are the most effective piece of advertising that your nonprofit has complete ownership of. They’re how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
In terms of brand advancement and …

Increasing Content To Increase Traffic: A Cause Inspired Case Study

Increasing Content To Increase Traffic: A Cause Inspired Case Study

Servicing 8 cities and supported by 2,000 volunteers annually, a Plymouth, Minnesota nonprofit helps struggling families and individuals in their time of need. Looking to expand brand awareness and community support, the human service nonprofit turned to the Google …