What Does an Integrated Marketing Strategy Look Like?
Over the last decade, the term “integrated marketing campaign”, or IMC, has become more commonplace in the field of digital marketing. Often the term is thrown around like a buzzword without much of an explanation. So what is integrated …
Using Google Ads: Paid Search or the Google Ad Grant?
Google is the largest search engine on the planet, processing an average of over 40,000 search queries every second. That is why advertising with Google should be an important part of your nonprofit’s digital marketing strategy. Nonprofits have two …
Bringing Together The Nonprofit & For-Profit Sectors
With 2020 quickly approaching, it might be hard to believe that two decades have already passed into the new millennium. So much in the world has changed since the nineties, and that holds true for the ways in which …
How to Make Social Cards with Yoast on WordPress
A common problem among social media users is an unattractive social card. A social card is the landing page preview that appears when posting a link to a website on a social media platform.
Facebook Giving Season: An Action Plan
In the last quarter of every year, nonprofits prepare for the influx of expected donations that often cover a majority of the next year’s budget.
Giving season marks the time of year that supporters are most likely to donate. …
Managing Your Digital Marketing Strategy During A Recession
With talk of a potential recession growing around 2020 and beyond, it would be prudent to begin thinking about how to make an impact with a tight budget to be ready for any future hardships.If there is a recession …
Updating Your Website to Improve & Increase Inbound Lead Quality: A Cause Inspired Case Study
At the Center for Psychological Counseling & Consultation, Dr. Marnie Shanbhag counsels individuals, couples, and executive teams. For several years, Dr. Shanbhag managed her own Google Search Ads Campaigns but increasingly realized she needed more expertise from specialists in …
How To Choose A Google Certified Professional
Recently we wrote about why your nonprofit should partner with a Google Certified Professional Agency to manage your Google Ad Grant. This week we want to cover how to choose an agency from this list.
Google’s directory of Certified Professionals …
Why Choose A Google Certified Professional Agency?
In an effort to help nonprofits get the most from their Google Ads experience, Google constantly makes changes to their Ad Grant program. While these updates serve as opportunities for nonprofits to draw more value from the Ad Grant, …
Creating Facebook Pixel, Integration with GTM
One of the best features of digital marketing is the opportunity to see how users interact with ads. Data-driven marketing is an effective way to improve performance and cater to target audience interests and actions.
Building Landing Pages To Achieve Your Goals
A key aspect to your nonprofit’s Google Ads performance is the landing page experience. Google uses your landing page to measure how well your organization’s website gives people what they’re looking for when they click on an ad.
A user’s …
Using Calls To Action To Increase Support
Are you looking to build your nonprofit’s digital presence? Cause Inspired Media has put together a guide to help your nonprofit increase the value of your audience. It’s simple – all you need to do is utilize effective calls …
Long-term Google Display Remarketing
Nestled in the southeastern hills of Wisconsin, the beautiful Camp Anokijig has been welcoming children and families since 1926. Today, the glacial-born lake and wooded shoreline that Native Americans once called home is one of the premier youth camps …
5 Reasons Nonprofits Can Benefit From Remarketing
The Google Display Network is a powerful tool to expand a nonprofit organization’s reach. Covering more than 90% of websites across the internet, Google’s Display Network is a powerful means of reaching new audiences. Previously, Cause Inspired Media has posted …
2018 US Charitable Giving Report Released – A Cause Inspired Analysis
Charitable giving in the United States was down in 2018, a new report states.
This week, Giving USA released its annual report on charitable giving in the United States in 2018. Giving USA is the longest-running and most comprehensive report …
