Google Ad Grant Policies: 2019 in Review
2019 saw Google roll out several important changes to its policies governing its Ad Grant program that provides $10,000 per month in advertising credit for Google Search advertising.
While these changes are less robust than the comprehensive overhaul of …
Digital Marketing in the 21st Century
Since its emergence in the 1990’s, digital marketing has drastically evolved alongside advances in technology and the way humans interact with it. As we come to an end of the second decade of the 21st century, we reflect on …
How Different Size Nonprofits Perform on Social Media
Over the last decade, the use of social media has become increasingly ingrained in our everyday lives.
We have reached a point where at least 80% of each generation – Generation Z, Millennials, Generation X, and Baby Boomers, use social …
How Nonprofits Can Optimize Their Digital Marketing Strategy in the New Year
As 2019 comes to a close, it is time for nonprofits to begin looking at ways to improve their digital marketing strategies for 2020.
Looking back at the last decade, it is almost disorienting how much digital marketing has changed. …
Inspiring Growth & Mark Fisher: Surpassing Nonprofit Goals
Since 2016, Cause Inspired Media has been working with Mark P. Fisher at Inspiring Growth to offer digital advertising support to the nonprofits he works with. Mark is a growth specialist and works with nonprofit and for-profit executives to overcome challenges …
5 Ways Your Nonprofit Can Take #GivingTuesday to the Next Level
For the last several months, nonprofit organizations from all across the globe have been mobilizing their digital marketing efforts toward one goal: #GivingTuesday. Taking place on December 3rd this year, #GivingTuesday is the largest day for charitable giving in the …
Cause Inspired Media Recommends WordPress Over Drupal
At Cause Inspired Media, our marketing strategies are primarily meant to operate in the digital realm. The very nature of digital advertising implies that our clients must have a website at their domain name so that our campaigns can …
What Does an Integrated Marketing Strategy Look Like?
Over the last decade, the term “integrated marketing campaign”, or IMC, has become more commonplace in the field of digital marketing. Often the term is thrown around like a buzzword without much of an explanation. So what is integrated …
Using Google Ads: Paid Search or the Google Ad Grant?
Google is the largest search engine on the planet, processing an average of over 40,000 search queries every second. That is why advertising with Google should be an important part of your nonprofit’s digital marketing strategy. Nonprofits have two …
Bringing Together The Nonprofit & For-Profit Sectors
With 2020 quickly approaching, it might be hard to believe that two decades have already passed into the new millennium. So much in the world has changed since the nineties, and that holds true for the ways in which …
How to Make Social Cards with Yoast on WordPress
A common problem among social media users is an unattractive social card. A social card is the landing page preview that appears when posting a link to a website on a social media platform.
Facebook Giving Season: An Action Plan
In the last quarter of every year, nonprofits prepare for the influx of expected donations that often cover a majority of the next year’s budget.
Giving season marks the time of year that supporters are most likely to donate. …
Managing Your Digital Marketing Strategy During A Recession
With talk of a potential recession growing around 2020 and beyond, it would be prudent to begin thinking about how to make an impact with a tight budget to be ready for any future hardships.If there is a recession …
Updating Your Website to Improve & Increase Inbound Lead Quality: A Cause Inspired Case Study
At the Center for Psychological Counseling & Consultation, Dr. Marnie Shanbhag counsels individuals, couples, and executive teams. For several years, Dr. Shanbhag managed her own Google Search Ads Campaigns but increasingly realized she needed more expertise from specialists in …
How To Choose A Google Certified Professional
Recently we wrote about why your nonprofit should partner with a Google Certified Professional Agency to manage your Google Ad Grant. This week we want to cover how to choose an agency from this list.
Google’s directory of Certified Professionals …
