Improving Expertise, Authority & Trust
In this conclusion to our SEO Series, we’ll go over what Google claims is one of its top three considerations when it comes to page quality: expertise, authority, and trust (E-A-T). E-A-T is among one of the growing metrics …
Google Search Console 101
Rebranded from Google Webmaster Tools in 2015, Google Search Console is a platform from Google that allows you to analyze and track data to help manage and understand your organic search traffic and presence in the Google Search network. …
Marketing During the 2019 Novel Coronavirus
The 2019 novel coronavirus is the first global pandemic since the internet, specifically social media and mobile internet usage, became standard across most of the world. Now being predicted as the largest trend in Google search history, COVID-19 is …
Headings, Subheadings, & URL Structure
In this continuation of our SEO Content Writing Series, we look at the structure of a content piece, from the heading and subheadings to the URL. If you have not done so yet, check out Part 1 of our …
Facebook Ads Manager vs Boosted Posts
If you have considered exploring paid promotion for your content on Facebook or Instagram, you have probably encountered the choice between using the Facebook Ads Manager or boosting posts. Although they look very similar, these two advertising options have …
Working With a Strategy: A Cause Inspired Case Study
Since 1996, the Dibble Institute has provided resources to teens and young adults to equip them with the skills and knowledge needed to have healthy romantic relationships throughout life. Dibble provides tools and resources such as program kits and …
Writing Content With SEO in Mind
Increasing the amount of content on your website can improve your digital marketing reach and grow your organic traffic, but the content you add should be written with a purpose. Every aspect of the content should be meaningfully placed …
Maximizing Value With Google’s Free Services
As the nonprofit industry enters into a new decade, it will be more important than ever to maintain a strong and effective digital presence. Much of this involves taking advantage of free or low-cost programs and services aimed at …
Digital Marketing Buzzwords
Meta tags, LSI’s, SERPs, oh my! Anyone searching for digital marketing advice has seen the overwhelming amount of buzzwords used by industry experts and bloggers. It’s easy to get confused or frustrated trying to decipher ever-changing industry jargon. Understanding …
The Best Ad Sizes for Google Display, Facebook, and LinkedIn Ads
Display Ads
Google Ads showing in the Display Network appear in different positions of a webpage. Each placement is a different size with different results. Display ads differ by device. On desktop computers, placements range from vertical, such as 300 …
Conferences Nonprofits Should Attend In 2020
For nonprofits, attending conferences can be an effective way to learn about current industry trends and network with like-minded organizations.
Important Note: This was written before the global outbreak of COVID-19. Please check with each conference to see if it …
Google Ad Grant Policies: 2019 in Review
2019 saw Google roll out several important changes to its policies governing its Ad Grant program that provides $10,000 per month in advertising credit for Google Search advertising.
While these changes are less robust than the comprehensive overhaul of …
Digital Marketing in the 21st Century
Since its emergence in the 1990’s, digital marketing has drastically evolved alongside advances in technology and the way humans interact with it. As we come to an end of the second decade of the 21st century, we reflect on …
How Different Size Nonprofits Perform on Social Media
Over the last decade, the use of social media has become increasingly ingrained in our everyday lives.
We have reached a point where at least 80% of each generation – Generation Z, Millennials, Generation X, and Baby Boomers, use social …
How Nonprofits Can Optimize Their Digital Marketing Strategy in the New Year
As 2019 comes to a close, it is time for nonprofits to begin looking at ways to improve their digital marketing strategies for 2020.
Looking back at the last decade, it is almost disorienting how much digital marketing has changed. …
