Nonprofit Guide to Advertising on LinkedIn
When it comes to social media advertising, most nonprofits immediately think of using Facebook, Instagram, and YouTube ads to reach their target audience. This is not surprising to our team at Cause Inspired, as those are all highly effective …
YouTube Advertising for Nonprofits
In the last few years, digital marketing has become increasingly popular in the nonprofit sector. The Google Ad Grant has made creating professional, effective ads in a digital space accessible to nonprofits across the world. But your digital marketing …
Going Beyond The Google Ad Grant: Cause Inspired Services
Since 2014, Cause Inspired has known that the Google Ad Grant can be a great starting point for a nonprofit’s digital marketing efforts. But we also understand that based on the organization’s mission and objectives, additional digital marketing platforms …
Facebook Remarketing
The most valuable user is one who has been to your website before and even considered your products. Why are they so valuable? They’ve had brand exposure and consideration which pre-qualifies them as a prospective lead, and if approached …
Google Ad Grants FAQs
When nonprofits first get started with the Google Ad Grant and the Google Ads platform, there are some common questions advertisers have before getting started. We’ve compiled a list of frequently asked questions to help you get started with …
Understanding Facebook Metrics
There are many different metrics to measure performance in Facebook Ads Manager, and some of them seem very similar. When advertising on Facebook, many of the metrics that best display the performance of your campaign can be found when …
Fall Fundraising
When it comes to marketing, planning ahead is a key strategy for a nonprofit organization’s success. With digital marketing, your nonprofit can prepare for major fundraising events and seasons with data to back it up. Fall and the subsequent …
Charitable Giving Trends During COVID-19
It didn’t take long for the COVID-19 pandemic to alter daily life for the majority of individuals and families throughout the world. Due to the pandemic, nearly every aspect of everyday life has been changed, and that is also …
Website Development and Security for Nonprofits
Website development is something that every organization should maintain in order to keep up with relevant, organic traffic while also implementing proper security to make their users feel safe. However, nonprofit websites have a few unique elements to them …
Charitable Giving Incentives In CARES Act
During this time of uncertainty, it is important for nonprofit organizations to be aware of new legislation that may impact them. This March, Congress passed the CARES Act in order to address the economic fallout that has been caused …
The Nonprofit Marketing Funnel: Advertising Through the Journey
An important aspect of digital marketing is understanding your audience and where they are in the donor journey. For an integrated marketing strategy, that may mean reaching your audience on different advertising channels or platforms. Fully comprehending your potential …
Nonprofit Risk Management During COVID-19
As the world deals with the COVID-19 crisis, nonprofit organizations are struggling to not only weather the effects of the pandemic themselves, but also provide support to their communities during this time of great need. Due to the evolving …
Benefits for Nonprofits Included in CARES Act
Nonprofit organizations around the world are currently experiencing the same stress and concerns about the progression of the Coronavirus and how the disease will impact the economy, and society as a whole. During this time, many nonprofit organizations have …
Digital Marketing Strategy Based on Nonprofit Industry
Since its inception, the nonprofit sector has evolved tremendously and grown to include a complex variety of organizations. There are a huge variety of nonprofit organizations throughout the world, all with different missions, audiences, strategies, and more. At Cause …
Introduction to Google Analytics
Google Analytics is a free tool that tracks and reports on the volume and behavior of your website’s traffic with anonymous and aggregated data. It can be linked to your Google Ads account to get more detailed information about …
