Gulfcoast South AHEC: A Cause Inspired Case Study
In 1971, the government developed the Area Health Education Center (AHEC) system to benefit the rural and underserved populations in each community. Gulfcoast South AHEC does this by recruiting, training, and retaining a health professions workforce committed to supporting …
Updates to User Privacy
As an increasing number of major ad tech companies make shifts to prioritize consumer privacy, changes in how digital advertising companies gather data are also occurring. In recent months, Apple changed its practices to require apps to request the …
Ripple of One: A Cause Inspired Case Study
Founded in 2010, Ripple of One empowers families to move beyond public assistance. It is a program strategically designed to help families thrive. Their program focuses on four core areas of their life: education/work readiness, financial stability, emotional stability, …
Improving Web Page Load Speed to Increase Conversions
It is no secret that web page load speed affects the way users will interact with your site. But it may be surprising to know just how much of an impact web page load speed can have on conversions, …
My Recovery Day: A Cause Inspired Case Study
My Recovery Day is a nonprofit organization that provides resources to individuals recovering from addiction. In 1999, Bill Tymoszczuk began selling items on eBay. His success at making a profit on eBay led him to consider using eBay as …
Cause Inspired Recommends OptinMonster For Lead Generation
When it comes to digital marketing efforts, lead generation is one of the most important things your nonprofit can do to drive engagement, and increase overall support. That’s why our experts at Cause Inspired recommend using OptinMonster to create …
Increasing Actions On Site
A significant advantage of digital marketing is the ability to use data to drive your nonprofit goals. Actions taken on site are tracked and the information can be used to drive site users to take the next step in …
Growing Your Good Work
As a nonprofit organization, you’re likely to have varying needs at different stages of your growth. As you navigate through these challenging decisions, it can be helpful to know that you aren’t alone. One of our Cause Inspired Partners, …
Prioritizing Traffic Quality: A Cause Inspired Case Study
Dynamic ads on the Google Ads platform create headlines and landing pages using content from your website, which can help fill in the gaps in keywords and saves time. These ads ensure the nonprofit has ads for all relevant …
How to Choose Trendy Blog Topics
Keeping your nonprofit’s website current, and updating it regularly with relevant blog content are great ways to improve the performance of your Google Ad Grant and increase your SEO ranking. But adding content isn’t always so simple. Sometimes choosing …
Combining Paid Search Advertising With Your Google Ad Grant
Google’s Search Network is an incredibly powerful marketing tool that is utilized by millions of advertisers worldwide. Nonprofit organizations of all shapes and sizes advertise on this network in order to showcase their missions and achieve their digital marketing …
Tax Changes For Nonprofits In CARES Act
In the Spring of 2020, the United States Congress passed the CARES Act in response to the COVID-19 pandemic. This $2 Trillion relief package was intended to keep individuals, businesses, and other organizations afloat as they navigate the public …
End of Year Giving in 2020
It’s that time of year again when donations ramp up and every nonprofit is absorbed with their end-of-year giving campaigns. Yet 2020 has shaken up the nonprofit world, in addition to the country. Here’s what you can expect from …
Google Analytics & Digital Marketing
One of the main advantages of the digital marketing landscape that outshines traditional marketing is the data advertisers can gather through digital campaigns. Website analytics tools are among the top marketing resources to obtain data-driven insights. As a free …
Nonprofit App Development: When & How To Get Started
Over the last decade, people have begun to use a variety of different devices to access the internet. With the immense popularity of smartphones and tablets across the globe, many nonprofit organizations are starting to rethink the way they …
