Understanding Facebook Metrics
There are many different metrics to measure performance in Facebook Ads Manager, and some of them seem very similar. When advertising on Facebook, many of the metrics that best display the performance of your campaign can be found when …
Fall Fundraising
When it comes to marketing, planning ahead is a key strategy for a nonprofit organization’s success. With digital marketing, your nonprofit can prepare for major fundraising events and seasons with data to back it up. Fall and the subsequent …
Charitable Giving Trends During COVID-19
It didn’t take long for the COVID-19 pandemic to alter daily life for the majority of individuals and families throughout the world. Due to the pandemic, nearly every aspect of everyday life has been changed, and that is also …
Website Development and Security for Nonprofits
Website development is something that every organization should maintain in order to keep up with relevant, organic traffic while also implementing proper security to make their users feel safe. However, nonprofit websites have a few unique elements to them …
Charitable Giving Incentives In CARES Act
During this time of uncertainty, it is important for nonprofit organizations to be aware of new legislation that may impact them. This March, Congress passed the CARES Act in order to address the economic fallout that has been caused …
The Nonprofit Marketing Funnel: Advertising Through the Journey
An important aspect of digital marketing is understanding your audience and where they are in the donor journey. For an integrated marketing strategy, that may mean reaching your audience on different advertising channels or platforms. Fully comprehending your potential …
Nonprofit Risk Management During COVID-19
As the world deals with the COVID-19 crisis, nonprofit organizations are struggling to not only weather the effects of the pandemic themselves, but also provide support to their communities during this time of great need. Due to the evolving …
Benefits for Nonprofits Included in CARES Act
Nonprofit organizations around the world are currently experiencing the same stress and concerns about the progression of the Coronavirus and how the disease will impact the economy, and society as a whole. During this time, many nonprofit organizations have …
Digital Marketing Strategy Based on Nonprofit Industry
Since its inception, the nonprofit sector has evolved tremendously and grown to include a complex variety of organizations. There are a huge variety of nonprofit organizations throughout the world, all with different missions, audiences, strategies, and more. At Cause …
Introduction to Google Analytics
Google Analytics is a free tool that tracks and reports on the volume and behavior of your website’s traffic with anonymous and aggregated data. It can be linked to your Google Ads account to get more detailed information about …
Improving Expertise, Authority & Trust
In this conclusion to our SEO Series, we’ll go over what Google claims is one of its top three considerations when it comes to page quality: expertise, authority, and trust (E-A-T). E-A-T is among one of the growing metrics …
Google Search Console 101
Rebranded from Google Webmaster Tools in 2015, Google Search Console is a platform from Google that allows you to analyze and track data to help manage and understand your organic search traffic and presence in the Google Search network. …
Marketing During the 2019 Novel Coronavirus
The 2019 novel coronavirus is the first global pandemic since the internet, specifically social media and mobile internet usage, became standard across most of the world. Now being predicted as the largest trend in Google search history, COVID-19 is …
Headings, Subheadings, & URL Structure
In this continuation of our SEO Content Writing Series, we look at the structure of a content piece, from the heading and subheadings to the URL. If you have not done so yet, check out Part 1 of our …
Facebook Ads Manager vs Boosted Posts
If you have considered exploring paid promotion for your content on Facebook or Instagram, you have probably encountered the choice between using the Facebook Ads Manager or boosting posts. Although they look very similar, these two advertising options have …
