How to Add A User to Google Tag Manager
Google Tag Manager (GTM) is a dynamic tag management system that empowers you to effortlessly update code snippets or “tags” on your website. At its core, GTM is predominantly utilized to track conversions, streamlining the process of digital marketing …
UnCharitable: Unthink Everything You Know About Change
Everything you know about change… is about to change.
In a world where change is the only constant, our understanding of it is about to undergo a seismic shift. Enter “UnCharitable,” a documentary that challenges the very foundations of the …
Celebrating National Dog Day
Every year on August 26th, we celebrate National Dog Day, a day dedicated to honoring our loyal canine companions and recognizing the joy they bring into our lives. But this National Dog Day, let’s take a moment to shine …
How To Add a User in GA4
What is GA4?
Google Analytics 4, or GA4, is the newest upgrade to Google’s ever-evolving web analytics services. If you’re looking to enhance your understanding of your customers and their behavior, GA4 is an indispensable tool. This new version transcends …
The Power of Storytelling in Nonprofit Marketing
In today’s fast-paced world, nonprofit organizations face an ongoing challenge to capture the attention of potential donors, volunteers, and supporters. One of the most powerful tools at their disposal is storytelling. A well-crafted narrative can create an emotional connection …
How Nonprofits Can Replace the Loss From AmazonSmile By Using The Google Ad Grant
Amazon recently announced that it will be ending its charity donation program, AmazonSmile. This program allowed customers to donate a portion of their purchase to a nonprofit of their choice. The end of this program is just one of …
GA4 Living Resource Page
Moving to GA4 is a big and intimidating transition for millions of website managers and advertisers around the world. GA4 is still an evolving platform, so we decided to make a Living GA4 Resource Page to compile the latest …
HOW TO SET UP AND INSTALL GA4
(GOOGLE ANALYTICS 4)
On July 1st, 2023 Google will stop processing hits to all Universal Analytics accounts. In preparation for this change, they are encouraging the switch to Google Analytics 4 also known as GA4. As they note in their …
TechSoup and Cause Inspired Media
Provide Google Ad Grant Management Services to Nonprofits
San Francisco, CA / Saint Augustine, FL – May 9, 2022 – TechSoup and Cause Inspired Media (Cause Inspired) recently formed a partnership where Cause Inspired will provide Google Ad Grant Management …
Google Analytics 101
Three Ways to Use Google Analytics Every Day
Monitoring your website performance can give you great insights into low performing landing pages and high performing calls to actions. It can guide you on the right changes to make, and pages …
National Cerebral Palsy Awareness Day – Matthew Walzer’s Story
Matthew Walzer at the White House
Today, March 25th is National Cerebral Palsy Awareness Day. To celebrate, our Digital Strategist Matthew Walzer, shares his story:
I was born two months premature and diagnosed with cerebral palsy spastic diplegia (CP) at …
The Client Education Series
Much like the needs of nonprofits, the world of digital marketing is always changing. It can be hard to stay on top of everything, and some aspects of digital marketing for nonprofits seem like lessons you can only learn …
Advertising in a Crowded Market
Our society has always called upon our country’s service members and first responders to overcome adversity and endure traumatic events for the greater good. While these heroes often seem invincible, many times the events they witness leave invisible scars …
What Is Bespoke Marketing and Is It Right For Your Nonprofit?
Historically, the term “bespoke” had referred to a tailored suit, evoking the notion that the suit was customized just for the wearer. Imagine how perfectly fit a suit made just for the wearer would be! Today, however, the term …
Google Ads Extensions
In today’s technology-driven world, one of the first places that people turn to when looking for recommendations or information about businesses or organizations is Google. Whether it’s to check the hours for when their local hardware store is open …
