Cause Inspired Recommends OptinMonster For Lead Generation
When it comes to digital marketing efforts, lead generation is one of the most important things your nonprofit can do to drive engagement, and increase overall support. That’s why our experts at Cause Inspired recommend using OptinMonster to create …
Increasing Actions On Site
A significant advantage of digital marketing is the ability to use data to drive your nonprofit goals. Actions taken on site are tracked and the information can be used to drive site users to take the next step in …
Growing Your Good Work
As a nonprofit organization, you’re likely to have varying needs at different stages of your growth. As you navigate through these challenging decisions, it can be helpful to know that you aren’t alone. One of our Cause Inspired Partners, …
Prioritizing Traffic Quality: A Cause Inspired Case Study
Dynamic ads on the Google Ads platform create headlines and landing pages using content from your website, which can help fill in the gaps in keywords and saves time. These ads ensure the nonprofit has ads for all relevant …
How to Choose Trendy Blog Topics
Keeping your nonprofit’s website current, and updating it regularly with relevant blog content are great ways to improve the performance of your Google Ad Grant and increase your SEO ranking. But adding content isn’t always so simple. Sometimes choosing …
Combining Paid Search Advertising With Your Google Ad Grant
Google’s Search Network is an incredibly powerful marketing tool that is utilized by millions of advertisers worldwide. Nonprofit organizations of all shapes and sizes advertise on this network in order to showcase their missions and achieve their digital marketing …
Tax Changes For Nonprofits In CARES Act
In the Spring of 2020, the United States Congress passed the CARES Act in response to the COVID-19 pandemic. This $2 Trillion relief package was intended to keep individuals, businesses, and other organizations afloat as they navigate the public …
End of Year Giving in 2020
It’s that time of year again when donations ramp up and every nonprofit is absorbed with their end-of-year giving campaigns. Yet 2020 has shaken up the nonprofit world, in addition to the country. Here’s what you can expect from …
Google Analytics & Digital Marketing
One of the main advantages of the digital marketing landscape that outshines traditional marketing is the data advertisers can gather through digital campaigns. Website analytics tools are among the top marketing resources to obtain data-driven insights. As a free …
Nonprofit App Development: When & How To Get Started
Over the last decade, people have begun to use a variety of different devices to access the internet. With the immense popularity of smartphones and tablets across the globe, many nonprofit organizations are starting to rethink the way they …
Nonprofit Guide to Advertising on LinkedIn
When it comes to social media advertising, most nonprofits immediately think of using Facebook, Instagram, and YouTube ads to reach their target audience. This is not surprising to our team at Cause Inspired, as those are all highly effective …
YouTube Advertising for Nonprofits
In the last few years, digital marketing has become increasingly popular in the nonprofit sector. The Google Ad Grant has made creating professional, effective ads in a digital space accessible to nonprofits across the world. But your digital marketing …
Going Beyond The Google Ad Grant: Cause Inspired Services
Since 2014, Cause Inspired has known that the Google Ad Grant can be a great starting point for a nonprofit’s digital marketing efforts. But we also understand that based on the organization’s mission and objectives, additional digital marketing platforms …
Facebook Remarketing
The most valuable user is one who has been to your website before and even considered your products. Why are they so valuable? They’ve had brand exposure and consideration which pre-qualifies them as a prospective lead, and if approached …
Google Ads FAQs
When nonprofits first get started with the Google Ad Grant and the Google Ads platform, there are some common questions advertisers have before getting started. We’ve compiled a list of frequently asked questions to help you get started with …
