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working with a strategy: a cause inspired case study with dibble institute

Working With a Strategy: A Cause Inspired Case Study

Since 1996, the Dibble Institute has provided resources to teens and young adults to equip them with the skills and knowledge needed to have healthy romantic relationships throughout life. Dibble provides tools and resources such as program kits and …

Writing Content with SEO in Mind: SEO Series Part 1

Writing Content With SEO in Mind

Increasing the amount of content on your website can improve your digital marketing reach and grow your organic traffic, but the content you add should be written with a purpose. Every aspect of the content should be meaningfully placed …

Maximizing Value With Google’s Free Services

As the nonprofit industry enters into a new decade, it will be more important than ever to maintain a strong and effective digital presence. Much of this involves taking advantage of free or low-cost programs and services aimed at …

digital marketing buzzwords

Digital Marketing Buzzwords

Meta tags, LSI’s, SERPs, oh my! Anyone searching for digital marketing advice has seen the overwhelming amount of buzzwords used by industry experts and bloggers. It’s easy to get confused or frustrated trying to decipher ever-changing industry jargon. Understanding …

the best ad sizes for google display, facebook, and linkedin ads

The Best Ad Sizes for Google Display, Facebook, and LinkedIn Ads

Display Ads

Google Ads showing in the Display Network appear in different positions of a webpage. Each placement is a different size with different results. Display ads differ by device. On desktop computers, placements range from vertical, such as 300 …

Conferences Nonprofits Should Attend In 2020

For nonprofits, attending conferences can be an effective way to learn about current industry trends and network with like-minded organizations.
Important Note: This was written before the global outbreak of COVID-19. Please check with each conference to see if it …

Google Ad Grant Policies: 2019 in Review

2019 saw Google roll out several important changes to its policies governing its Ad Grant program that provides $10,000 per month in advertising credit for Google Search advertising.
While these changes are less robust than the comprehensive overhaul of …

Digital Marketing in the 21st Century

Since its emergence in the 1990’s, digital marketing has drastically evolved alongside advances in technology and the way humans interact with it. As we come to an end of the second decade of the 21st century, we reflect on …

How Different Size Nonprofits Perform on Social Media

Over the last decade, the use of social media has become increasingly ingrained in our everyday lives.
We have reached a point where at least 80% of each generation – Generation Z, Millennials, Generation X, and Baby Boomers, use social …

Inspiring Growth & Mark Fisher: Surpassing Nonprofit Goals

Inspiring Growth & Mark Fisher: Surpassing Nonprofit Goals

Since 2016, Cause Inspired Media has been working with Mark P. Fisher at Inspiring Growth to offer digital advertising support to the nonprofits he works with. Mark is a growth specialist and works with nonprofit and for-profit executives to overcome challenges …

5 ways your nonprofit can take givingtuesday to the next level

5 Ways Your Nonprofit Can Take #GivingTuesday to the Next Level

For the last several months, nonprofit organizations from all across the globe have been mobilizing their digital marketing efforts toward one goal: #GivingTuesday. Taking place on December 3rd this year, #GivingTuesday is the largest day for charitable giving in the …

cause inspired media recommends wordpress over drupal

Cause Inspired Media Recommends WordPress Over Drupal

At Cause Inspired Media, our marketing strategies are primarily meant to operate in the digital realm. The very nature of digital advertising implies that our clients must have a website at their domain name so that our campaigns can …

What Does an Integrated Marketing Strategy Look Like

What Does an Integrated Marketing Strategy Look Like?

Over the last decade, the term “integrated marketing campaign”, or IMC, has become more commonplace in the field of digital marketing. Often the term is thrown around like a buzzword without much of an explanation. So what is integrated …

Using Google Ads

Using Google Ads: Paid Search or the Google Ad Grant?

Google is the largest search engine on the planet, processing an average of over 40,000 search queries every second. That is why advertising with Google should be an important part of your nonprofit’s digital marketing strategy. Nonprofits have two …