Facebook Remarketing

facebook remarketing

Facebook Remarketing

The most valuable user is one who has been to your website before and even considered your products. Why are they so valuable? They’ve had brand exposure and consideration which pre-qualifies them as a prospective lead, and if approached again with more information they are more likely to engage and convert. Remarketing is a valuable way to target the users who exit the marketing funnel before taking the action you desire, as well as retargeting the users who completed desired actions to ask them to take those actions again. 

With the power of Facebook’s pixel you can create a remarketing list for users who engage with strategic blogs or PDFs on your website, as well as users who have viewed or added your products to their cart. This powerful tool is essential for a well functioning marketing funnel that recalls your existing audience to nurture these leads to reach their full potential. 

Remarketing can be a helpful tool in digital marketing, and it all starts with properly managing your Facebook pixel. You can easily set up your Facebook pixel and integrate it with your Google Tag Manager. Using the Tag Manager code already on your site allows you to track data on every page of your site. When you create a pixel for your domain, automatic Advanced Matching can be turned on with a toggle within Events Manager. This tells the tracking code to search for form fields and sources on your site that contain things like names and emails of a user, as well as the action completed at the time. Facebook will then anonymize the data after determining who truly completed an event after viewing an ad on the platform. Advanced Matching can increase the conversions attributed to your ads and increase your Custom Audience size

  1. the facebook business tools menu highlighting events managerWhen you’re in Events Manager and have selected your pixel, go to Settings and select Open Event Setup Tool
  2. Create events on specific URLs that you are hoping to track, based on actions
  3. Go to Audiences and click Create Custom Audience
  4. Select Website as your Source
  5. Choose the pixel and the event you want to remarket
  6. Choose the proper Custom Audience in the ad set creation process


Keep in mind that remarketing isn’t the only thing the Facebook pixel is used for. Even if you aren’t trying to remarket to your audience, you still need pixel events in order to do conversion-based campaigns and track the results of your campaigns. If you choose “Conversion” as your marketing objective for your campaign, the ad set will ask you in creation which conversion event you would like to see results in. Once you are there you can choose the event you want to maximize such as “Purchases” or “Complete Registrations”. Setting up a campaign this way will not only maximize your results, but show you the specific result you’re looking for completions with on your metrics table.

In addition to conversion-based campaigns, you can also use your pixel events to create “similar to” lists which helps find new users who are similar to your current converters, purchasers, or goal completions. This Lookalike Audience can be used to find new users who are the most similar to your best-performing supporters.

In addition to Facebook, remarketing can be achieved on many digital marketing platforms, including Twitter, LinkedIn, and Google Ads. The data you gather from online sources becomes an accurate representation of your audience and allows you to learn how your target market operates.

Learn more about our remarketing services and find out if this strategy is right for your nonprofit.

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National


Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.


Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally


Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.


Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally