Google’s Re-Branding: What Your Nonprofit Should Know
At the end of June 2018, Google announced their newest re-brand with the goal of making themselves more accessible and useful to their users. The... Read More
Google’s Push For A Secure Internet
If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS. Last year, Google began their... Read More
Google Adds More Smart Bidding Options For Ad Grants
Google has added even more Smart Bidding options to their Ad Grant Program, including Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad... Read More
Google’s New Policy Changes Could Impact Your Ad Grant Account
As of January 1st, 2018, Google’s new policy changes have taken effect. We have outlined some of the new policies that are most likely to... Read More
Google Changes Grant Eligibility Requirements
Google has updated their Grant policies for the new year, effective January 1st, 2018. We have outlined the new policies that are most likely to... Read More
The Importance of Your Nonprofit’s EIN
Google has spent recent years cracking down on security, especially for their Ad Grant accounts. One policy they have been particularly consistent with is missing... Read More
Improving Your Ad Rank Despite Google’s Changes
Your nonprofit’s website is up to date and offers plenty of information about all of your great works, but your search traffic is still low.... Read More
Making The Switch from HTTP to HTTPS
If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS. Hypertext Transfer Protocol, or HTTP,... Read More
Recent Change In AdWords Impacts Campaign Optimizations
The complex world of Google Adwords is perpetually changing, and it can be difficult to keep up. Google changes their software fairly consistently and often... Read More
Google Changes Eligibility Requirements for Grant
Last month, Google made the decision to update their eligibility requirements for the Google Grant. As you may already know, Google’s Grant program predates Google... Read More