Updating Your Website to Improve & Increase Inbound Lead Quality: A Cause Inspired Case Study

Updating Your Website to Improve & Increase Inbound Lead Quality: A Cause Inspired Case Study

Updating Your Website to Improve & Increase Inbound Lead Quality: A Cause Inspired Case Study

At the Center for Psychological Counseling & Consultation, Dr. Marnie Shanbhag counsels individuals, couples, and executive teams. For several years, Dr. Shanbhag managed her own Google Search Ads Campaigns but increasingly realized she needed more expertise from specialists in the field. In June of 2017, she reached out to Cause Inspired for help. Within Google Search Ads, our marketing efforts were focused on paid Search Network campaigns — which is simply advertising on the same platform as the Ad Grant with genuine cost-per-click transactions — and we targeted users within 20 miles of Dr. Shanbhag’s Central Florida office.

In 2019, the Center opted for a new website in hopes of not only updating what they had, but building upon it for a better user experience. Cause Inspired Media’s website development team built the site with the goal to improve the quantity of inbound leads. A content refresh and updated theme can do a lot for a website. Dr. Shanbhag’s new site brought in new brand colors, calming images, and helpful content that answers users’ questions when searching for counseling. Each page had a compelling call-to-action that convinced users to take the next step and complete an action or goal. Following completion, the revamped website improved the domain’s search engine score, increasing organic search traffic and conversions.

Homepage comparison

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BeforeAfter

The quarter following the website completion showed a major increase in goal completions for all traffic sources, particularly paid search. Sprucing up the website improved metrics overall; clicks and impressions increased 14.46% and 16.07% respectively. Organic searches have continued to improve month over month, as displayed in the monthly Google My Business report.

The main goal of the website update was to increase leads to the counseling site. Leads from the Center’s website have doubled since the website update, but advertising costs have remained the same as before. Although Dr. Shanbhag was happy with her online performance with the previous website, she clearly saw  an improvement in the quantity of incoming quality leads from the new website after we implemented changes.

If your company would like to know more about paid Google Ads management or website redesign, contact us.

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally