With the deadline to switch to GA4 right around the corner, there’s no better time to continue adapting to the new Google Analytics platform so you can ensure your website measurements are accurate and efficient when evaluating your performance. Take your GA4 account to the next level with this intermediate, educational webinar that focuses on uses beyond what’s built into the platform.

This training will include information on:

Using built-in event tracking inside GA4 to create new conversions.

Accessing detailed information on your events through creating custom dimensions.

Ways you can use your GA4 conversions to measure the performance of your Google Ads.

A light overview of how to create custom events in Google Tag Manager to track unique actions on your website.

Sarah Symoens, our Head of Strategy and Training at Cause Inspired, brings 5 years of experience in integrated marketing, metrics, and training, and will lead this discussion and share her expertise with attendees.

Our Education Series is a webinar series connecting you to nonprofit-focused resources to help your organization grow.

Register on Eventbrite to join us!

A Flagler College Alumnus, Sarah’s love for nonprofits stems from her work as a volunteer and is inspired by the incredible efforts of the organizations she guides digitally. Her passion for strategic planning and client success has propelled Sarah as a whole-team resource across all platforms and processes. She enjoys gardening, cooking, and her two very spoiled cats.