On July 1st, 2023, Google will permanently stop tracking hits in Universal Analytics and will only be supporting their new Analytics version known as GA4.

In an effort to make this transition as smooth as possible, it’s essential that websites have GA4 set up and running ahead of this date, and are used to navigating it for the information they desire. In this session, we’ll be discussing the installation process, how to navigate the platform, and some basic uses for it that are geared towards supporting nonprofit organizations transitioning to GA4.

Those basic uses will include but are not limited to:

• How to view your user and traffic acquisition (how did people get to your website?)
• How to view when specific actions are being completed on your website.
• Where to find your top performing pages and gather insights from their performance.

Sarah Symoens, our Head of Strategy and Training at Cause Inspired, brings 5 years of experience in integrated marketing, metrics, and training, will lead this discussion and share her expertise with attendees.

Our Education Series is a webinar series connecting you to nonprofit-focused resources to help your organization grow. Register on Eventbrite to join us!

A Flagler College Alumnus, Sarah’s love for nonprofits stems from her work as a volunteer and is inspired by the incredible efforts of the organizations she guides digitally. Her passion for strategic planning and client success has propelled Sarah as a whole-team resource across all platforms and processes. She enjoys gardening, cooking, and her two very spoiled cats.