{"id":7710,"date":"2017-10-23T18:57:29","date_gmt":"2017-10-23T22:57:29","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=7710"},"modified":"2020-04-06T13:29:33","modified_gmt":"2020-04-06T17:29:33","slug":"suspended-ad-grants-navigating-prickly-situation","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/suspended-ad-grants-navigating-prickly-situation\/","title":{"rendered":"Suspended Ad Grants: Navigating A Prickly Situation"},"content":{"rendered":"
If a new account is created after the original account has been suspended, Google can recognize similar information between the two and will likely prohibit the advertiser from advertising on Google’s network forever. The best thing to do is to make the changes to any violations that Google has previously flagged.<\/em><\/strong> Accounts are only suspended after changes are not made to their original warning violation, usually from a single ad or keyword.<\/p>\n Here are some reasons why your nonprofit’s AdGrant’s account could be suspended:<\/p>\n With more advertisers on Google’s network, more unfavorable and inappropriate ads are sure to follow. In 2016, Google reports<\/a>\u00a0that they removed 1.7 billion “bad” ads. That is more than double the ads removed in 2015. Unapproved pharmaceutical ads, payday loan ads, and deceitful or shocking ads were among the most ads removed. Over 112 million \u2018trick to click\u2019 ads were also removed for containing malware. These types of ads looked like system error notifications that would then convince web surfers to download the malware in the ad.<\/p>\n With all these “bad” ads lurking, it seems like a good idea to start cracking down on ads that violate Google’s policies. Best said by Disruptive Advertising<\/a>, \u201cGoogle\u2019s advertising policies are in place to protect the user. In many cases a suspension is placed on an advertiser who Google believes is making false claims or has misleading content on their landing page or site.\u201d<\/p>\n Google changes algorithms and policies often, sometimes without warning<\/a>. Prevent an account suspension by staying up to date with Google AdWords policies and terms and conditions. You can also closely follow your account by changing your notifications to make sure that if any policy violations occur, you\u2019re on top of it.<\/p>\n By: Katie Kelderman, Digital Strategist<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Google has the right to suspend any AdWords account that they feel has violated an AdWords policy, or broken at least one of their terms and conditions. When Google suspends […]<\/p>\n","protected":false},"author":7,"featured_media":12283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[408,166,134,135],"yoast_head":"\n\n
\n
\n
\n
\n
\n
If your account has been suspended or you need help managing your Google AdGrants account, contact us<\/a>! We\u2019d be happy to help.<\/h3>\n