{"id":7380,"date":"2017-08-23T19:59:23","date_gmt":"2017-08-23T19:59:23","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=7380"},"modified":"2019-02-18T11:20:12","modified_gmt":"2019-02-18T11:20:12","slug":"realities-adwords-express","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/","title":{"rendered":"The Realities of AdWords Express"},"content":{"rendered":"<h3>In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for anyone to understand, available by desktop or mobile device. But how do you know if Express is right for your organization?<\/h3>\n<p>The creation of <strong>AdWords Express<\/strong>, formerly known as Google Boost, came from the need to ease the concerns of small local businesses that are switching to digital marketing, but are also overwhelmed by the complexity of traditional AdWords. Express only needs you to answer a few questions before Google takes care of the rest. Just tell Google about your industry, set a budget, and create a single ad. From there, it\u2019s in Google\u2019s hands. Keyword selection and bidding are all done by Google with goals based on increasing website visits, calls, and conversions. To track how your ad is doing, you can view Google Analytics on your desktop or mobile device with the app. <strong>The ads themselves work just like regular AdWords: You only pay when someone clicks or calls.<\/strong><\/p>\n<p>Since the first day of August, 2017, Express has given users the ability to create <a href=\"https:\/\/smallbusiness.googleblog.com\/2017\/08\/adwords-express-delivers-meaningful_1.html\" target=\"_blank\" rel=\"noopener\">goals<\/a> for their online ad. After choosing an ad, \u201cAdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal.\u201d The goals that business owners can choose from are limited to: \u201ccall your business,\u201d \u201cvisit your storefront,\u201d or \u201ctake action on your website.\u201d The addition of Express goals makes it easier to do exactly what you want without excess jargon.<\/p>\n<p>According to <a href=\"https:\/\/smallbusiness.googleblog.com\/2016\/07\/three-things-you-should-know-before.html\" target=\"_blank\" rel=\"noopener\">Google&#8217;s blog<\/a>, \u201cAdWords Express is constantly fine-tuning your campaigns. It monitors how often and where your ad appears on Google (and across the web), adjusts spend, and makes sure your ad is placed in front of the right people, to help you maximize the number of clicks or calls for the budget you selected.\u201d For this reason, there is little to no ongoing management needed for your ad and it takes very little time to set up. In fact, you don\u2019t even need a website. You can connect your Express ad to your free <a href=\"https:\/\/www.google.com\/intl\/en\/business\/?gmbsrc=us-ww-et-gs-z-gmb-s-z-l~ser-ctrl-u&amp;subid=us-ww-et-awx\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a> page to direct customers to all the information they need.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7389 alignright\" src=\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2017\/08\/StockSnap_476JX1HAUX-1-300x200.jpg\" alt=\"\" width=\"428\" height=\"285\" \/><\/p>\n<p>But although an AdWords Express account can be convenient for some organizations, at Cause Inspired Media, we find that it typically falls short of providing what we would consider to be a fully optimized account.\u00a0Your nonprofit may be a part of a larger industry, but something about your organization sets it apart from the rest. Whether it&#8217;s an exciting event you host, or a specific demographic you cater to, <strong>your ads should reflect your uniqueness.<\/strong> Because AdWords Express bases your ads off of the industry you operate in, and not the specific nuances of your organization, often times the ads Google creates are not very relevant to what your organization does or offers.<\/p>\n<p><em><strong>\u201cAdWords Express is a great tool for gaining greater attention with very little time involved. However, as anyone who has used it before can tell you, it is very limiting and has a high chance of wasted ad spend. While it uses some of the best technology at Google to identify who should see your ads, you don&#8217;t get any sanity check on what Google actually thinks about your content. You don&#8217;t choose keywords or anything much more than a general topic and then hope that the searches your ad shows for are relevant. This is why we always use the classic version of AdWords which takes much more work but gets significantly better results,\u201d<\/strong><\/em> says Sean Kerr, Co-Founder and Chief Operations Officer of Cause Inspired Media.<\/p>\n<p>With the full AdWords account, you have the ability to choose all your own keywords, bid more or less based on time of day or device that is searching, run an experiment on a new landing page or set of keywords, and much more. With a traditional AdWords account, you have the ability to make as many ads as you need, not just one single ad that directs searches to your homepage. <strong>AdWords gives you full control over every aspect of your marketing.<\/strong><\/p>\n<h3>If you don\u2019t have the time it takes to manage an AdWords account, you don\u2019t have to settle for AdWords Express. By entrusting your digital marketing with an expert, you&#8217;ll save your organization&#8217;s time and money. If you would like your AdWords account to be managed by Cause Inspired Media, or you have more questions about AdWords Express, contact us!<\/h3>\n<p>Photo: <a href=\"https:\/\/www.google.com\/adwords\/express\/\">source<\/a><\/p>\n<p>By: Katie Kelderman,\u00a0<em>Digital Strategist\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[129],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Realities of AdWords Express - Cause Inspired<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Realities of AdWords Express - Cause Inspired\" \/>\n<meta property=\"og:description\" content=\"In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\" \/>\n<meta property=\"og:site_name\" content=\"Cause Inspired\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/causeinspired\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T19:59:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T11:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2019\/02\/AdWords-Express-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cause.Inspired\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@causeinspired\" \/>\n<meta name=\"twitter:site\" content=\"@causeinspired\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cause.Inspired\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\"},\"author\":{\"name\":\"Cause.Inspired\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/cd277f0d649a3a1d319f55b5401600e4\"},\"headline\":\"The Realities of AdWords Express\",\"datePublished\":\"2017-08-23T19:59:23+00:00\",\"dateModified\":\"2019-02-18T11:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/#organization\"},\"keywords\":[\"AdWords Express\"],\"articleSection\":[\"Tips and Advice\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\",\"url\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\",\"name\":\"The Realities of AdWords Express - Cause Inspired\",\"isPartOf\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/#website\"},\"datePublished\":\"2017-08-23T19:59:23+00:00\",\"dateModified\":\"2019-02-18T11:20:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/causeinspiredmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Realities of AdWords Express\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#website\",\"url\":\"https:\/\/causeinspiredmedia.com\/\",\"name\":\"Cause Inspired\",\"description\":\"Connecting People to Purpose\",\"publisher\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/causeinspiredmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#organization\",\"name\":\"Cause Inspired\",\"alternateName\":\"CI\",\"url\":\"https:\/\/causeinspiredmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2022\/06\/fav-icon.png\",\"contentUrl\":\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2022\/06\/fav-icon.png\",\"width\":100,\"height\":100,\"caption\":\"Cause Inspired\"},\"image\":{\"@id\":\"https:\/\/causeinspiredmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/causeinspired\",\"https:\/\/twitter.com\/causeinspired\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/cd277f0d649a3a1d319f55b5401600e4\",\"name\":\"Cause.Inspired\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1bde0b3342e891dcebc08ec66ee4df7a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1bde0b3342e891dcebc08ec66ee4df7a?s=96&d=mm&r=g\",\"caption\":\"Cause.Inspired\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Realities of AdWords Express - Cause Inspired","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/","og_locale":"en_US","og_type":"article","og_title":"The Realities of AdWords Express - Cause Inspired","og_description":"In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for [&hellip;]","og_url":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/","og_site_name":"Cause Inspired","article_publisher":"https:\/\/www.facebook.com\/causeinspired","article_published_time":"2017-08-23T19:59:23+00:00","article_modified_time":"2019-02-18T11:20:12+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2019\/02\/AdWords-Express-1.png","type":"image\/png"}],"author":"Cause.Inspired","twitter_card":"summary_large_image","twitter_creator":"@causeinspired","twitter_site":"@causeinspired","twitter_misc":{"Written by":"Cause.Inspired","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#article","isPartOf":{"@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/"},"author":{"name":"Cause.Inspired","@id":"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/cd277f0d649a3a1d319f55b5401600e4"},"headline":"The Realities of AdWords Express","datePublished":"2017-08-23T19:59:23+00:00","dateModified":"2019-02-18T11:20:12+00:00","mainEntityOfPage":{"@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/"},"wordCount":777,"publisher":{"@id":"https:\/\/causeinspiredmedia.com\/#organization"},"keywords":["AdWords Express"],"articleSection":["Tips and Advice"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/","url":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/","name":"The Realities of AdWords Express - Cause Inspired","isPartOf":{"@id":"https:\/\/causeinspiredmedia.com\/#website"},"datePublished":"2017-08-23T19:59:23+00:00","dateModified":"2019-02-18T11:20:12+00:00","breadcrumb":{"@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/causeinspiredmedia.com\/tips-and-advice\/realities-adwords-express\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/causeinspiredmedia.com\/"},{"@type":"ListItem","position":2,"name":"The Realities of AdWords Express"}]},{"@type":"WebSite","@id":"https:\/\/causeinspiredmedia.com\/#website","url":"https:\/\/causeinspiredmedia.com\/","name":"Cause Inspired","description":"Connecting People to Purpose","publisher":{"@id":"https:\/\/causeinspiredmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/causeinspiredmedia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/causeinspiredmedia.com\/#organization","name":"Cause Inspired","alternateName":"CI","url":"https:\/\/causeinspiredmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/causeinspiredmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2022\/06\/fav-icon.png","contentUrl":"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2022\/06\/fav-icon.png","width":100,"height":100,"caption":"Cause Inspired"},"image":{"@id":"https:\/\/causeinspiredmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/causeinspired","https:\/\/twitter.com\/causeinspired"]},{"@type":"Person","@id":"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/cd277f0d649a3a1d319f55b5401600e4","name":"Cause.Inspired","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/causeinspiredmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1bde0b3342e891dcebc08ec66ee4df7a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bde0b3342e891dcebc08ec66ee4df7a?s=96&d=mm&r=g","caption":"Cause.Inspired"}}]}},"_links":{"self":[{"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/posts\/7380"}],"collection":[{"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/comments?post=7380"}],"version-history":[{"count":0,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/posts\/7380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/media\/12286"}],"wp:attachment":[{"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/media?parent=7380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/categories?post=7380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/causeinspiredmedia.com\/wp-json\/wp\/v2\/tags?post=7380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}