{"id":7235,"date":"2017-07-12T14:19:57","date_gmt":"2017-07-12T18:19:57","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=7235"},"modified":"2020-03-06T11:35:15","modified_gmt":"2020-03-06T16:35:15","slug":"adding-video-social-media-strategy","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/social-media\/adding-video-social-media-strategy\/","title":{"rendered":"Adding Video To Your Social Media Strategy"},"content":{"rendered":"
Facebook co-founder and CEO Mark Zuckerberg has even stated that he sees video \u201cas a mega trend on the same order as mobile.\u201d In fact, in a study by Buffer<\/a>, videos on Facebook outperformed every other form of content on the site in terms of engagement, as well as all forms of content on Twitter. According to Buffer, video is underutilized, stating that \u201con Facebook, video gets three times<\/strong><\/em> as much engagement as any other kind of content.\u201d However, on Facebook, links are the most shared type of posts from brands, followed by photos, with videos only being 0.58% of brands\u2019 posts.With that said, videos on Facebook\u00a0will continue to become more and more visible.<\/p>\n For-profit companies have typically been ahead of nonprofits when it comes to changing trends in marketing and advertising, but the most shareable video content involves meaningful stories – and this is where nonprofit organizations shine. It\u2019s typically not hard to find an emotionally engaging story to share when working in the nonprofit industry, and these heart-string-tugging tales are shared quite a bit. Sharing can bring attention and awareness of your organization to people you have not previously reached.<\/p>\n There are, however, certain tricks to having high-performing videos on Facebook. For example, 92%<\/a> of Facebook users prefer<\/em> to access the site through the mobile app, and\u00a056.5%<\/a> of all Facebook users exclusively<\/em> access the site through the app. This means that your videos need to be mobile-friendly<\/em><\/strong>. There are two things that should be taken into account when creating video for mobile users;<\/p>\n Keep in mind that not all of your videos have to composed of moving videos, or even one single video. With an online video editor and the addition of text, your videos can be a composition of videos and photos. Incorporating video into your social media strategy is an easy way to update or inform followers, as well as reach new people who are passionate about your cause.<\/p>\n By: Katie Kelderman, Digital Strategist \u00a0<\/em><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Video is the highest performing form of content on Facebook, but nonprofits have yet to really tap into that market. This could be detrimental to organizations, especially ones with shareable […]<\/p>\n","protected":false},"author":7,"featured_media":12299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[56,106],"yoast_head":"\n\n
If you have any questions about creating videos for social media, contact us!<\/a> We’re happy to help!<\/h3>\n