{"id":6519,"date":"2017-02-16T15:09:33","date_gmt":"2017-02-16T20:09:33","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=6519"},"modified":"2023-06-23T13:37:56","modified_gmt":"2023-06-23T17:37:56","slug":"standard-text-ads-no-see-handled","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/google-ads\/standard-text-ads-no-see-handled\/","title":{"rendered":"Standard Text Ads Are No More: See How We Handled It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cause Inspired Media strives to stay ahead of the curve with changes and updates that affect our clients, particularly in the ever-changing world of Google. Early in Quarter Three of last year, Google began rolling out longer versions of their regular, standard text ads called expanded text ads. Of course, as soon as it was available, we began to roll this out across all of our accounts. Here are\u00a0some differences that expanded text ads (ETAs) offer:<\/span><\/p>\n<ul>\n<li>Two headline fields (up to 30 characters each)<\/li>\n<li>A single, expanded description field (up to 80 characters)<\/li>\n<li>A display URL that uses your final URL&#8217;s domain<\/li>\n<li>Two optional &#8220;Path&#8221;fields, used in the ads display URL (up to 15 characters each)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2017\/02\/expanded-text-ads-screenshot-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6520 aligncenter\" src=\"https:\/\/causeinspiredmedia.com\/wp-content\/uploads\/2017\/02\/expanded-text-ads-screenshot-1.png\" alt=\"\" width=\"672\" height=\"109\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for you,the client? Itmeans that we have more of an opportunity to present a cohesive, thoughtful ad. More importantly, when February 1st rolls around, your ads will continue to run, looking and performing better than ever! Last month, I gave a training for the operations team for best practices for the new ETA ads. Here were some of the key takeaways:<\/span><\/p>\n<ul>\n<li>Testing headlines and ad copy, and creating 3-5 ads in each ad group to test<\/li>\n<li>Having a cohesive thought in the ad copy description that mimics organic search results<\/li>\n<li>Avoiding &#8220;Franken-Ads&#8221;: occurs when trying to turn a standard text ad into an ETA, resulting in choppy and overall, bad copy<\/li>\n<li>Being aware of any repetitiveness among ad copy, headlines, and display paths<\/li>\n<li>Making sure overall tone and copy perfectly represents the organization we are writing for<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with the training, we\u2019ve gathered some data about how the ads have been performing across all of our accounts since we\u2019ve integrated more ETAs. Here is what we\u2019ve found:<\/span><\/p>\n<ul>\n<li>22.86% improvement in click-through rate<\/li>\n<li>71.58% increase in clicks<\/li>\n<li>39.66% increase in impressions<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In conclusion, there is solid data to let us know that expanded text ads are a good format that Google has chosen to switch to, providing a cohesive experience across all devices, leading to better performing ads for your organization.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Have any questions about how your ads are performing? Contact your account strategist.\u00a0<\/span><\/i><\/h3>\n<h3><i><span style=\"font-weight: 400;\">Looking to have a <a href=\"https:\/\/causeinspiredmedia.com\/google-ad-grants\/\">Google Ad Grant account managed<\/a> for your organization by Cause Inspired Media? <\/span><\/i><a href=\"https:\/\/causeinspiredmedia.com\/contact\/\"><i><span style=\"font-weight: 400;\">Contact us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> today.<\/span><\/i><\/h3>\n<p>By: Cause Inspired Media<span style=\"font-weight: 400;\"><em>\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cause Inspired Media strives to stay ahead of the curve with changes and updates that affect our clients, particularly in the ever-changing world of Google. Early in Quarter Three of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[86,87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standard Text Ads Are No More: See How We Handled It - Cause Inspired<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/causeinspiredmedia.com\/google-ads\/standard-text-ads-no-see-handled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standard Text Ads Are No More: See How We Handled It - Cause Inspired\" \/>\n<meta property=\"og:description\" content=\"Cause Inspired Media strives to stay ahead of the curve with changes and updates that affect our clients, particularly in the ever-changing world of Google. 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