{"id":4416,"date":"2016-03-04T18:42:38","date_gmt":"2016-03-04T18:42:38","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=4416"},"modified":"2023-06-23T13:08:39","modified_gmt":"2023-06-23T17:08:39","slug":"google-removes-sidebar-ads","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/google-news\/google-removes-sidebar-ads\/","title":{"rendered":"Google Removes Sidebar Ads: How This Impacts Ad Grants Accounts"},"content":{"rendered":"
Instead, the AdWords ad layout now displays\u00a04 ads at the top of the search results, no sidebar ads, and 3 ads at the bottom of the search results. This is quite a departure\u00a0from the historic mix of top, bottom and side-bar heavy AdWords ads.<\/p>\n
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The net result? \u00a0You guessed it: fewer ads per page. With the old layout, usually around 10 ads appeared per page: 3 on top and 7 on the sidebar and\/or bottom. With this AdWords change in layout, there will only be 7 ads per page: 4 on top, and 3 on the bottom.<\/p>\n
According to the Search Engine Journal,<\/p>\n
\u201cIt appears that Google will confirm the update only retroactively\u2026Multiple AdWords representatives have confirmed the update, calling it \u2018global and permanent,\u2019 but Google has yet to publicly announce the change.\u201d<\/p><\/blockquote>\n
What does this mean for advertisers? It means that competition for placement on the first page (especially the top spots) will be more intense.<\/p>\n
With fewer ads per page, bidding will likely get more competitive as advertisers jockey for those top 4 spots, since sidebar ads will no longer be around. Also, you may see a drop-off in CTR in ads below position 4. Keep in mind that the update affects desktop search results pages only.<\/p>\n
What Are the Results So Far?<\/h3>\n
To date:<\/p>\n
\n
- More than 40% of people have seen the change with 4 ad blocks on their SERPs<\/li>\n
- Ads in position 3 have seen a dramatic increase in CTR<\/li>\n
- Ads in position 4-7 have dropped in CTR since\u00a0they have been\u00a0moved to the bottom\u00a0of a SERP<\/li>\n
- No Change in CPC and traffic quality<\/li>\n<\/ul>\n
Source: Wordstream<\/p>\n
Removal of Sidebar Ads\u00a0Makes Ad Grants\u00a0Dependent on Content<\/h3>\n