{"id":14924,"date":"2020-08-21T15:30:05","date_gmt":"2020-08-21T19:30:05","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=14924"},"modified":"2020-08-18T10:56:50","modified_gmt":"2020-08-18T14:56:50","slug":"youtube-advertising-for-nonprofits","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/increase-supporters\/youtube-advertising-for-nonprofits\/","title":{"rendered":"YouTube Advertising for Nonprofits"},"content":{"rendered":"
In the last few years, digital marketing has become increasingly popular in the nonprofit sector. The Google Ad Grant has made creating professional, effective ads in a digital space accessible to nonprofits across the world. But your digital marketing strategy shouldn\u2019t stop there.<\/span>\u00a0<\/b><\/p>\n When it comes to digital advertising in the nonprofit industry, Cause Inspired understands that the most effective strategies tend to involve an integrated solution, where a consistent message is implemented across multiple communication channels. A major component of an integrated marketing strategy that often gets overlooked in the nonprofit sector is YouTube Ads.<\/span><\/p>\n It may be surprising to hear that YouTube is actually the <\/span>second most visited site<\/span><\/a> and the second largest search engine in the world after Google. This means that you can target your YouTube ads to people who are intentionally looking for products\/organizations that are similar to yours.<\/span><\/p>\n Data from 2019<\/span><\/a> shows that there are approximately 2 billion unique users on YouTube each month, making it one of the most popular social media platforms. Not only that, but YouTube actually <\/span>reaches more consumers<\/span><\/a> in the United States between the ages of 18 and 49 than all cable television networks combined.\u00a0<\/span><\/p>\n Advertising on YouTube is a very cost-effective and low-risk option for nonprofit organizations. In fact, it\u2019s possible to run an ad campaign with just $1.00 per day on YouTube and still get clicks to your website with at least 20-50 video views per day. While our team at Cause Inspired wouldn’t necessarily recommend that strategy, this is a good example of how the cost per click on YouTube Ads is typically very low, and cost per view is often even lower. This and more make this channel hard to ignore when developing your integrated marketing strategy.<\/span><\/p>\n Created and managed through Google Ads, YouTube advertising is an effective method of showcasing your compelling video content on YouTube to an interested and qualified audience. YouTube advertising allows your organization to display videos to audiences watching specific content that you choose, videos your target audience might be watching generally, and videos that your audience might be searching for. For example, let’s say you’re running ads for a Disaster Relief Fund. If someone searches “hurricane Dorian documentary” your ad can show up at the top of the search listings with a strong call to action to donate. YouTube ads give your organization the opportunity to tell your story while offering flexibility with different video formats and pay per view options that cater to your marketing objectives.<\/span><\/p>\n There are <\/span>four main types<\/span><\/a> of ads on YouTube that are video, image, or text-based:<\/span><\/p>\nWhy Advertise On YouTube?<\/h4>\n
What Exactly Are YouTube Ads?<\/h4>\n