{"id":13499,"date":"2019-10-11T17:35:19","date_gmt":"2019-10-11T17:35:19","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=13499"},"modified":"2019-12-18T19:20:54","modified_gmt":"2019-12-18T19:20:54","slug":"facebook-giving-season-action-plan","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/end-of-year-giving\/facebook-giving-season-action-plan\/","title":{"rendered":"Facebook Giving Season: An Action Plan"},"content":{"rendered":"
Giving season marks the time of year that supporters are most likely to donate. Holidays typically soften the hearts of consumers and the end of the tax year encourages donations they can write off. <\/span>Year over year trends<\/span><\/a> show that December accounts for 30% of annual giving, and 12PM-7PM December 31st is a high-traffic time for online giving.<\/span><\/p>\n <\/a>GivingTuesday, a global campaign for end-of-year giving on the Tuesday after Black Friday, raised $380 million in 2018. Last year, on Facebook alone, charitable fundraising campaigns raised over <\/span>$125 million on GivingTuesday<\/span><\/a>, $45 million more than GivingTuesday 2017. <\/span><\/p>\n Since Facebook dropped their processing fee for personal fundraisers, that number makes it the <\/span>largest payment processing platform<\/span><\/a> for GivingTuesday, making it easier to use than other social media platforms that have to link to other payment processing sites. Advertising the campaign is also made easy with Facebook Advertising, and the planning process can be broken up into three basic blocks.<\/span><\/p>\n Planning your fundraising strategy for giving season is essential. Try to find a matching partner, whether that be a large donor or a corporate sponsor. If you struggle finding one that meets your needs, <\/span>Philanthropic.ly<\/span><\/a> is a platform that connects nonprofits with corporations looking for organizations like theirs. You should also start building out the campaign, such as making a website landing page, a Facebook fundraiser landing page, and <\/span>creatives<\/span><\/a>. You should also make sure you have a donate button on your Facebook Business Page. Keep in mind that you need to be a verified nonprofit on Facebook in order to receive donations and create a fundraising page if you are not already.<\/span><\/p>\n Your social media should mention your fundraising campaign in at least 1 out of every 5 posts and link to a donation page. Your supporters can also start a fundraiser on your behalf, helping further your mission and your reach. You can view all supporter fundraisers under the \u2018Fundraisers\u2019 tab on your Facebook Business Page. Facebook Ads are an effective way to advertise to people most likely to donate to your cause, with <\/span>targeting options<\/span><\/a> that may include people who like your page and their friends. Advertising on Facebook also allows you to easily send users to your fundraising landing page and donate without ever leaving Facebook.<\/span><\/p>\n At the end of giving season, you can relax and involve your supporters in the celebration of meeting or exceeding your goal. Page admins can post thank you notes on supporter fundraiser pages. You can also send <\/span>thank you<\/span><\/a> notes to supporters online and offline if they donated by mail-in.<\/span><\/p>\n Your Facebook fundraiser landing page should have a unique and campaign-branded <\/span>cover image and photo<\/span><\/a>. You can find <\/span>GivingTuesday 2019 logos<\/span><\/a> for your graphics and images on their website. Cover images are 851px by 315px and regular photos are 720px, 960px or 2048px wide. Make sure your photo file sizes are less than 100KB. When advertising, static image ads require minimal text, and will not run with more than 20% of the image containing ad text.<\/span><\/p>\nPlanning<\/h4>\n
Before<\/strong><\/h5>\n
During<\/strong><\/h5>\n
After<\/strong><\/h5>\n
<\/a>Creatives<\/h4>\n