{"id":11932,"date":"2019-01-04T13:27:54","date_gmt":"2019-01-04T18:27:54","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?p=11932"},"modified":"2020-04-06T13:25:08","modified_gmt":"2020-04-06T17:25:08","slug":"a-cause-inspired-case-study-hospice-giving-foundation","status":"publish","type":"post","link":"https:\/\/causeinspiredmedia.com\/case-studies\/a-cause-inspired-case-study-hospice-giving-foundation\/","title":{"rendered":"A Cause Inspired Case Study: Hospice Giving Foundation"},"content":{"rendered":"
The Hospice Giving Foundation<\/a> eases this process for individuals in hospice care across America through a program called ‘Notes To My Family.’<\/a> Notes To my Family was created to help individuals leave behind important information for their loved ones. It is a planning tool that helps people express their wishes for end-of-life care and catalog important information regarding legal details, health, and finances. Individuals are also encouraged to include notes to loved ones and personal messages.<\/p>\n Early in March 2018, Hospice Giving Foundation took the advice of their Digital Strategist at Cause Inspired Media to install Tag Manager in an effort to directly track web traffic from the Google Ad Grant. Meanwhile, the organization updated their website with additional content, and did a slight website redesign to improve the site’s navigation and overall user experience. With the new updates to the site, Hospice Giving Foundation’s dedicated Ad Grant management team was able to build out a campaign for their Notes To My Family program. The campaign was built with specific goals in mind; increasing website traffic and getting that traffic to download information related to their program.<\/p>\n