{"id":12530,"date":"2019-04-19T14:56:00","date_gmt":"2019-04-19T14:56:00","guid":{"rendered":"https:\/\/causeinspiredmedia.com\/?page_id=12530"},"modified":"2023-05-18T16:34:37","modified_gmt":"2023-05-18T20:34:37","slug":"branding","status":"publish","type":"page","link":"https:\/\/causeinspiredmedia.com\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"

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Branding is a hard concept to define sometimes, let alone conjure up all that is required to bring one to life. Yet, our branding defies those odds and delivers superior results. Our process has been proven for over 20 years.
\nWith your vision and strategy, we build brands and transform organizations.<\/span><\/h4>\n


\nWhether your logo just needs a refresh or you need a complete overhaul, Cause Inspired will expertly guide you through the process. From the first meeting to the final presentation, you\u2019ll feel confident that your brand is going to reflect your organization\u2019s intellectual and emotional value to your audience.<\/span><\/h4>\n


\nOne call is all you\u2019ll need to know we are branding experts.<\/span><\/h4>\n

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WHAT IS BRANDING?<\/h5>More than your logo and tagline, branding encompasses every element of our nonprofits. Key messages, competitive positioning, images, graphics and more all combine to bring your brand to life.<\/div><\/div>[\/vc_column_inner][vc_column_inner delay=”” delay_duration=”” delay_offset=”” translate_x=”0″ dima_z_index=”0″ width=”1\/3″]
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WHY IS BRANDING IMPORTANT?<\/h5>Branding keeps your organization relevant in a changing world. As you grow and evolve, your branding should be able to reflect the growth. With a cohesive branding strategy, you can keep your supporters engaged, and excited about what you’re doing.<\/div><\/div>[\/vc_column_inner][vc_column_inner delay=”” delay_duration=”” delay_offset=”” translate_x=”0″ dima_z_index=”0″ width=”1\/3″]
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WHY DO I NEED BRANDING?<\/h5>There are any number of reasons for a nonprofit to require a re-brand that can range from an outdated website, to new leadership, to increased competition in the industry. But whatever the reason, Cause Inspired Media has the expertise to help you through it!<\/div><\/div>[\/vc_column_inner][\/vc_row_inner]
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HOW DOES IT WORK?<\/h5>Our branding team takes time to understand your vision and the competition to help crystallize your organization, internally and externally, to help you reach new audiences with well-defined messages. We understand how important positioning and messaging are to your brand’s appeal, your mission, and your audience. Our branding team takes the time to understand your vision and the competition in order to determine how your brand will communicate both verbally and visually. Our foundational approach will help crystallize the organization, internally and externally, to help you reach new audiences with well-defined messages.<\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ delay=”” delay_duration=”” delay_offset=”” top_and_bottom_padding=”” left_and_right_padding=”” class=”branding-section3″ style=”” id=””][vc_column min_height=”” bg_type=”” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ animation=”fadeInLeft” delay=”600″ delay_duration=”” delay_offset=”” top_and_bottom_padding=”” left_and_right_padding=”” width=”1\/1″ id=”” class=”” style=””]

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BRANDING DELIVERABLES – HOW IT LOOKS & HOW IT SOUNDS<\/h2>\n

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Brand Messaging Platform<\/h4>\n

To keep your brand consistent online and in any marketing collateral, you need key messages that capture and communicate who you are and how you do what you do. Along with your features, benefits and unique selling proposition, these key messages make up your brand messaging platform.<\/p>\n

Like any platform, this solid understanding of how to message your organization allows you to expand and build effective and accurate marketing.<\/p>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=”” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ delay=”” delay_duration=”” delay_offset=”” top_and_bottom_padding=”” left_and_right_padding=”” class=”branding-section4″ style=”” id=””][vc_column min_height=”” bg_type=”” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ animation=”fadeInRight” delay=”600″ delay_duration=”” delay_offset=”” top_and_bottom_padding=”” left_and_right_padding=”” width=”1\/1″ id=”” class=”” style=””][vc_row_inner bg_type=”bg_color” dima_canvas_style=”” translate_x=”0″ dima_z_index=”0″ top_and_bottom_padding=”” left_and_right_padding=””][vc_column_inner delay=”” delay_duration=”” delay_offset=”” translate_x=”0″ dima_z_index=”0″ width=”1\/2″]

Brand Guidelines<\/h4>\n

Every brand needs a Brand Guideline, an inspiring and educational guide for expressing your brand externally. This is the only way to keep your brand consistent in the market. Consistency is an important benefit of branding, especially if you hold any trademarks or copyrights.<\/p>\n

Brand Guidelines come in the form of a PDF document that can range from 1-100 pages. They contain two elements; brand messaging and brand visuals. Pulled together, they hope to express your brand with clarity and a unique marketability.<\/p>\n

Brand Guidelines include:<\/strong><\/h5>\n

\u25cf Review of Mission Statement
\n\u25cf Features, Benefits, Value Proposition Messaging
\n\u25cf Logo refresh or reimagined
\n\u25cf Tagline
\n\u25cf Imagery and graphics for web and print<\/p>\n[\/vc_column_inner][vc_column_inner delay=”” delay_duration=”” delay_offset=”” translate_x=”0″ dima_z_index=”0″ width=”1\/2″]

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OTHER BRANDING SERVICES<\/h2>\n

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