How Nonprofits Can Replace the Loss From AmazonSmile By Using The Google Ad Grant
Amazon recently announced that it will be ending its charity donation program, AmazonSmile. This program allowed customers to donate a portion of their purchase to a nonprofit of their choice. The end of this program is just one of many cost-cutting efforts made by the company during the ongoing economic downturn caused by the COVID-19 pandemic. This news is a significant loss for many nonprofits, as AmazonSmile was a popular and easy way for people to support their favorite causes. Many nonprofits relied on this program as a steady source of revenue and its ending is a big blow for them.
AmazonSmile was launched in 2013 as a way for customers to support their favorite charities and nonprofits. It was a simple process – customers would shop on Amazon as usual, but by using the AmazonSmile URL, a portion of their purchase would be donated to the nonprofit of their choice. This program was a win-win for both Amazon and the nonprofits as it helped Amazon to increase customer loyalty and gave nonprofits a steady stream of revenue.
The program was a great success, with over one million nonprofits participating and millions of dollars donated each year. However, the company has had to make several cost-cutting measures to remain financially stable. As a result, Amazon has decided to end the AmazonSmile program.
This decision has left many nonprofits scrambling to find alternative ways to replace the lost revenue. However, there is still hope for nonprofits – the Google Ad Grant.
The Google Ad Grant is a program that provides nonprofits with up to $10,000 per month in advertising credit for Google Ads. This can be used to:
- Promote the Organization’s Website and Mission.
- Drive Donations and Support.
- Reach a Wider Audience
- Increase Visibility Online
- Connect With Supporters & Volunteers
- Promote Events & Sell Tickets
- Build Email Lists & Relationships
- Increase Website Visitors & Conversions
- Increase Donations & Fundraising
- Build Your Brand & Raise Awareness
By utilizing the Google Ad Grant, nonprofits will be able to help make up for the loss of revenue from AmazonSmile.
Google Ads is one of the most popular and widely used forms of online advertising and it can help nonprofits. The grant allows non-profits to run ads on Google’s search network reaching a huge audience through digital advertising.
However, it’s important to note that to be eligible for the grant, nonprofits must meet certain criteria and comply with the program’s guidelines. These include:
- Be a registered non-profit organization.
- Have a valid website.
- Comply with Google’s policies.
For those that qualify, the Ad Grant can be a valuable tool in helping to sustain and grow their organization. However, the Ad Grant can sometimes be difficult to manage on your own. Over the past seven years, Cause Inspired has grown into a global leader in Google Ad Grant Management, custom website development, and digital marketing, as a whole. Cause Inspired works with nonprofits to manage their digital advertising, developing strategic and powerful digital marketing campaigns for nonprofits. With an understanding of how goals for nonprofits can differ greatly from those of a traditional for-profit company, Cause Inspired currently serves over 570 nonprofits across the globe.
The Google Ad Grant program provides a great opportunity for nonprofits to make up for the loss of AmazonSmile. But hope is available with Cause Inspired and the Google Ad Grant.