When it comes to digital marketing efforts, lead generation is one of the most important things your nonprofit can do to drive engagement, and increase overall support. That’s why our experts at Cause Inspired recommend using OptinMonster to create effective opt-in forms that are proven to increase on-site conversions.
OptinMonster is a highly effective lead-generation plugin on WordPress that allows advertisers to create personalized and relevant Calls-To-Action (CTAs) based on the user’s specific intent. OptinMonster is utilized on over one million websites and can be used on a variety of platforms in addition to WordPress, including Shopify, BigCommerce, Magento, and more. Using Google Analytics on all forms you create, OptinMonster also allows advertisers to A/B test and track conversions.
OptinMonster gives your organization the ability to create a visually appealing offer to people visiting your website in a few simple steps.
- Step 1: Create a form using pre-built templates or a blank canvas. You can customize each detail with their drag & drop form builder.
- Step 2: Utilize their Behavior Automation tool to target and customize your offers. OptinMonster allows advertisers to use their powerful targeting and segmentation tools to show each offer to the right people at the right time.
- Step 3: Test your forms, and make adjustments in real-time. With the help of Google Analytics, you can view all the important statistics you’ll need to improve your lead generation strategy.
Through years of experience, Cause Inspired has found OptinMonster to be effective in increasing page views, and email marketing lists for our nonprofit clients. Additionally, we have noticed that OptinMonster forms can help drive attendance to your in-person and virtual events. The more people you can get interested in your mission, the more likely you are to notice an uptick in donations and overall support.