Social Media: Time-Waster or Helpful Marketing Tool?
It is widely accepted that social media is an excellent tool for businesses to market their products/services to current and/or potential customers. But due to the unique needs of nonprofits, can it really be that effective?
Well, the answer is YES! Although nonprofits have different sets of needs, maintaining a social media profile for your organization is more important now than ever before. Just like for-profit companies use their social media accounts to promote their products/services, your social media can be used to advertise volunteer or sponsorship opportunities, fundraisers, programs, classes, etc. With roughly 70% of Americans using social media, maintaining a presence on at least one platform is a great way to garner new involvement with your organization.
But social media isn’t just important due to the amount of people who have created a profile; its significance stems mainly from engagement, and active daily use. On Facebook alone, 76% of its users check their feeds and/or profiles on a daily basis, and an additional 15% are checking at least on a weekly basis.
But how can social media work for your nonprofit? Social media marketing in 2017 requires both strategy and creativity.
Social networks are a cost-effective way to get your brand or organizations in front of fans and prospective customers. It doesn’t cost you anything to tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook, so there’s no cost outside of your own time spent.
By sharing content on social media, you can get in front of interested readers or potential supporters who may visit your website, like or share your content on their own social networks,and link to it from their own domains.
Social media marketing is a great medium for businesses and organizations alike to build and increase brand presence throughout the Internet instantaneously. It also provides a very powerful tool to share information and distribute content about products and services. Utilizing a variety of social media platforms creates new opportunities to interact and connect with potential customers and clients, as well as expand growth, reach, and audience.
One of the key components that drive companies to use social media marketing is the overall cost for upkeep. As most profiles on these sites are free, engaging potential consumers has no expense other than time, but offers infinite options for success. It takes less than a minute to respond to an individual, or post a link to new content on your website, and allows companies to capitalize on new leads in acceleration.
At Cause Inspired Media, we have developed best practices for nonprofits that incorporate not only those who have already connected with your organization, but also those who may not be aware of your mission. Through social media, we have created strategies that aim to develop your pages so that you are able to widen your audience while enhancing your preexisting relationships.
If you’d like Cause Inspired Media to enhance your social media and/or digital marketing, contact us!
By: Cause Inspired Media