Social Media Advertising In the #DeleteFacebook Movement

Social Media Advertising In the #DeleteFacebook Movement

Social Media Advertising In the #DeleteFacebook Movement

In the wake of international and political uncertainty, much has changed about the world we live in, and the way we operate in it. But this reality has never been more true for advertisers in a rapidly changing, heavily scrutinized industry.

In this day and age, it is almost impossible for a marketing strategy to succeed without a social media component. Whether it’s simply gathering data about your audience, or actually showing them relevant advertisements, social media should play an important role in any marketing strategy.

Facebook, the most popular social media platform for advertisers, has been under heavy scrutiny in the last few months over privacy and security on the platform. Because of this, many individuals, companies, and advertisers have removed their pages and advertisements from the platform. For example, many prominent figures such as Cher, Steve Wozniak, Jim Carrey, and Will Ferrell deleted their pages from the platform, in addition to large companies like Pep Boys, Tesla, and SpaceX. Companies including Commerzbank and Mozilla have deleted all of their Facebook ads, as well.

Compare the highlighted metrics from February to March. Notice the overall reach increased by almost 30%

All this commotion might leave organizations wondering whether or not it is prudent to continue spending money advertising on the platform. Why continue to spend money advertising on a platform that people are leaving? Although understandable, this mindset is actually inaccurate. Although it is true that the majority of people are unhappy with, and/or distrustful of Facebook and their leadership at the moment, it would not be wise to remove ads from the platform, as your traffic will not necessarily decrease.

In the wake of this controversy, we have been monitoring some data from our Social Media clients to see if their accounts would be impacted by the movement. We found that although many users have left or stopped using Facebook, between the months of February and March, our client’s traffic actually increased across both Facebook and Instagram.

As the face of digital advertising changes on a regular basis, it is important to have a well-qualified, experienced team managing your social media accounts to ensure that qualified traffic is not lost. By managing advertisements effectively in spite of change, you may find that your organization can actually gain traffic, while most others lose it.

The fact that their reach increased despite all the controversy shows just how ingrained Facebook has become in the daily lives of billions across the globe. Facebook, for the foreseeable future, will continue to evolve, and maybe even face greater regulation, but will continue to be an effective platform for organizations to expand their mission. So don’t give up! Make sure you have a dedicated team that can handle the nuances of each platform, and optimize your ads so that you don’t miss out on opportunities like this to gain valuable traffic.

If you have any questions about social media advertising, or management, please contact us!

 

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
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Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
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Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally