Multi-Chapter Brand Consistency On Social Media

Multi-Chapter Brand Consistency On Social Media

Multi-Chapter Brand Consistency On Social Media

For nonprofits with multiple chapters, the services offered and overall mission can be nearly identical. But, they each require their own social media strategy.

When nonprofits have multiple chapters throughout a county, state, or country, the experiences at each location will vary. Yet chapter representation still requires consistent branding, especially when utilizing social media.

There is a fine line between location individuality and poor brand representation. But done well, location individuality can boost engagement and brand awareness in the community. To stay on brand, local and headquarter social media managers need to work together to maintain positive brand representation and performance.We’ll share a few tips designed to help coordinate strategies between chapters.

Consistency is key!

One major component of brand consistency includes all visual elements. These are things like the organization’s colors, font, videos, images, etc.. When updating social media pages, try to ensure that the profile pictures and graphics created by each chapter meet branding standards, which are typically provided by the nonprofit’s home office (or headquarters). Profile pictures should also include the nonprofit’s logo and the specific chapter location.

Messaging should also be consistent across all chapters on all social platforms. It is very important to ensure that the promotional messaging for all branded programs or events is similar across all chapters. Consistency will prevent confusion among your target audience, and can encourage increased engagement. The nonprofit’s home office should provide each chapter with messaging guidelines regarding each event, program, etc..

If you are unsure of branding guidelines for your organization, contact your home office, and be sure to inquire about best practices for each platform.

Effective communication between chapters can go a long way.

One way to ensure that the social media strategies for multiple chapters are consistent is to maintain regular communication with each social media manger. Sharing regular eNewsletters among the various social media managers can be a great way to keep everyone on the same page. These newsletters could include:

  • Any share-worthy news articles about the home office or individual chapters.
  • Chapter posts that performed well, and followed best practices.
  • Information about upcoming special events or programs, along with guidelines on posting strategies for each.
  • Other relevant industry content that the chapters can use to start a conversation or increase engagement.

This type of regular communication can be an incredibly effective way to stay on message, and keep social media managers in-the-know as to what’s going on with the organization. Even if you don’t choose to use an eNewsletter specifically, ensuring regular communication with social media managers across all chapters can help save time, and frustration over the long term.

If you have any questions about how Cause Inspired Media can help your nonprofit increase engagement on your social media, contact us! We’re happy to help!

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally