Facebook Reducing The Spread of “Engagement Bait”

facebook reduces the spread of engagement bait

Facebook Reducing The Spread of “Engagement Bait”

If you’re one of Facebook’s 1 Billion+ users, you have likely been annoyed by posts desperately trying to encourage users to “share” or “like” the content. These can include posts saying, “One like equals one prayer!” or “Tag someone who loves pizza!” Well, after last week, you will be glad to know that these posts will appear less frequently in your news feed.

Facebook refers to these posts as “engagement bait.” These are posts that seem popular because they know how to trick Facebook’s algorithm for engagement, causing Facebook to prioritize these posts in your News Feed. “Engagement bait” can include:

  • React Baiting: Asking people to react to a certain post
  • Comment Baiting: Asking people to comment with specific answers
  • Share Baiting: Asking people to share a post with friends
  • Tag Baiting: Asking people to tag friends
  • Vote Baiting: Asking people to vote using reactions, comments, shares, etc.

Facebook has since been reviewing and categorizing thousands of posts so that they can automatically detect different types of engagement bait. They will begin rolling out these policies slowly over the next few weeks so that Pages have time to adjust their posting styles. Publishers using these tactics, and pages that frequently share these posts can expect their reach to decrease over the coming weeks. To overcome these drops in reach and engagement, Facebook suggests that Page Admins focus on more informative, meaningful content and to reference this posting guide to drive more relevant engagement.

But why are they doing this? Facebook claims that this change stems from consistent complaints about “spammy” posts featured in News Feeds. The popular social networking platform states that this change-up will help them maintain the most important core value of their News Feed: authenticity. Facebook believes that by reducing “engagement bait” along with their additional efforts to demote click-bait headlines and links to low quality web pages, they are reducing “the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations.”

Facebook and other big tech companies in Silicon Valley have been under massive public scrutiny recently, and this push to get rid of misleading or spammy content is likely related to the fact that over 120 million Facebook users were exposed to content generated from Russian government-linked organizations.

But regardless of the reason behind these changes, if your nonprofit has been using any form of “engagement bait,” you’ll need to adjust your marketing tactics to generate more authentic engagement on social media. Here are a couple quick tips from our Social Media Team at Cause Inspired Media:

  • Share high quality images and video of your organization whenever possible
  • Interact with your followers by responding to relevant comments, and taking the time to thank them for their interest
  • Share content that is relevant to your mission and the interests of your audience
  • Use relevant calls-to-action like: “donate today” or “sign up with the link below”

If you have any questions about how to increase your engagement on social media, or about how Facebook’s changes will impact your organization, contact us!

By: Emily Dietz, Strategic Planning & Operations Manager

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National


Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.


Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally


Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.


Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally