Facebook Adds New Features to Messenger

Facebook Adds New Features to Messenger

Facebook Adds New Features to Messenger

A vast majority of nonprofit organizations in the twenty-first century have begun the switch to digital marketing; adapting to the changing demands and expectations of supporters and donors. Social media is an effective, free and simple way to promote brand awareness and community engagement. Facebook, one of the largest social media platforms today, has the most available features that nonprofits can use to fundraise, including a donate button on nonprofit pages and posts, and the ability of supporters to create fundraising events instead of birthday wishes.

Recently, Facebook made a change to Facebook Messenger Response Assistant for business pages. This update allows business administrators to create an automatic reply to respond when followers send a message to the organization. Administrators can also send appointment reminders and follow-up messages to customers.

From our experience with clients, Facebook turned some of these settings on automatically after the update. To turn any one of these settings off, or to explore the rest of the new Messenger Response Assistant features, navigate to your Facebook Business page and click “Settings” in the top right corner of your cover image. You will find Messenger “Settings” under the “Messaging” tab to the left.

Before you ensure these features are off, consider how they can help your organization’s social media strategy. The “Appointment Reminder” tool can be used to remind volunteers and supporters when an event is approaching. Change the default message to something like, “The annual Gorilla Gala is tomorrow! You’ve registered to volunteer at the front table. Please arrive at 4:45 PM to be fully briefed. If you have any questions, please contact our Volunteer Coordinator.” This could send 24 hours before the event and serve as an easy reminder and open a line of communication with each volunteer or supporter.

Follow-up messages can be used after one-time donations as a thank you message, or for repeat donors who may have dropped off over time. If social media is not your main responsibility, an instant response can be a very helpful tool. When the organization receives a message and you are not online to immediately answer it, an instant response can let your supporters know that you are not currently available but will answer their message as soon as possible.

Facebook is a marketing platform that provides the same tools to any business or organization, leveling the usually uneven playing field between for-profits and nonprofits. Charitable organizations should take advantage of all available resources to give them the boost they need to run successful campaigns and events.

If you have any questions about Facebook’s newest update, or how social media marketing can benefit your organization, contact us!

By: Katie Kelderman, Digital Media Coordinator 

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally