Gabriella Cook
Gabriella Cook
Senior Digital Analyst

Take Note!

Enjoy your session? Tim, Gabriella, and the Cause Inspired team have put together resources to help you get started! We’ve broken down what you need to know into 3 simple sections; Chrome Extensions, Questions to Ask a Developer, and Useful Links.

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tim tompkins
Tim Tompkins
Senior Digital Analyst

Chrome Extensions

Questions to Ask a Developer

  • What platform is it built on (WP most recommended, Drupal, custom HTML)
  • What theme is being used (if custom – harder to edit and manage)
    • Using an existing theme (as is)
    • Or customizing an existing theme
    • Or has a custom theme been built from scratch (if custom, will need training on how to edit it because general resources won’t be available for themes built from scratch)
  • How easy is it for me to edit/manage the site. What access level do you have? (what are the capabilities of that access)
  • Do they have an SEO or ux/user experience strategy for the landing pages? (Developers might not offer SEO strategy for improving engagement)
  • Do they have a strategy for URL structure? 
  • Are analytics and tag manager set up? 
  • Know what plugins and third parties you have on your site (All web isn’t web. What third parties used might need to bring in for help regarding those specific plugins/applications)
  • Who is your domain name hosted with?
  • Know who your website is hosted with (not always the same host. Access levels can vary) 
  • Are all images resized, compressed, and optimized?
  • How often do they update them/plugins and do they back up the site? (slow down site speed)

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If you enjoyed learning from Tim, listen to his guest episode on The Paid Search Podcast