NEW GOOGLE GRANT CLIENT INTAKE FORM

Please take some time – about 20 minutes – to fill out the form below. This will ensure our team knows important information regarding your organization. Your answers will be the basis of your first call with your team.

For additional information, please follow our blog.

Contact Information for Your Account

Your Organization's Name *

Your Name *

First

Last

Are you going to be the main point of contact through the entire process? *

Yes, I will be the person making all the decisions regarding this account
No, I am just helping set up the account then someone else will take over communication

Best Phone Number to Contact You *

Extension

Preferred Email Address *

When does your fiscal year start? *

January
July
Not Sure

Does your organization follow the calendar year or does your organization start it's fiscal year in July?

In understanding your goals and needs, it is important to know if you are required to report to a board/manager regarding the success of this program. We can provide custom reports and conduct conference calls to help ensure the people you are accountable to understand the value. Are you required to report on the specifics of this account's performance? *

Yes, however, I have a detailed understanding of Google Ads so I do not require custom reports/additional conference calls with the board/manager
Yes, and I welcome the addition reporting/conference calls with the board/manager
No, I have full authority to make the decision to determine the value of this program

Is there any other member of the organization that you would like on the monthly report? *

Access to Website and Update Content

Website Address for intended advertising through Google Ad Grant *

Content is important to the performance of your Google Ad Grant account, as Google will not show an ad if the website content doesn’t support what the ad says. How well does your website explain what you do relative to what your goals are? For example, an ad that says you have a Christmas Gala should have a corresponding page that explains about the Christmas Gala and how to purchase tickets. *

1 - Poorly (The website has no content relative to my goals)
2 - Somewhat Poor (A few items are mentioned by name but not described)
3 - Neutral (Content relative to my goals is on the website however it isn't described well)
4 - Fair (All the content on my website is relative to my goals and has decent descriptions)
5 - Exceptionally (All my goals are well explained on the website and I have direct 'calls to action' listed on each page that ties directly to my goals)

Do you need your website redesigned? If so, we can help, would you like someone to contact you with a quote? Prices start at $2,900. *

Do you have admin access to edit the content on your website? *

Do you or your team have the ability and time to update the content on your website as needed? *

What is your understanding of Google Analytics, Google's powerful data driven reporting tool? *

I have a detailed understanding of Google Analytics and have used it in reporting/making decisions
I know Google has a reporting tool called Analytics and I know Google collects website statistics
I know Google tracks information but I am not sure how or where
I didn't know Google had such a tool

Do you already have Google Analytics installed on your website? If not you will need to have Google Analytics installed to remain compliant with the Google Ad Grants policies. *

If you have an events page, please add the link below, we do not want to miss marketing an important event!

Understanding of Google Ads and the Google Ad Grants

What is your knowledge of Google Ads (formally Google Adwords)? *

Very high - I have used the program in the past and I have created my own successful campaigns
High - I have hired/managed previous ad agencies/personnel to manage Google Ads
Medium - I have a general idea of how Google shows and displays ads
Low - I know there are ads on Google however I am not sure how they work
Very Low - My sales call was my first introduction to ads on Google

What is your understanding of Google Ad Grants' policies *

I have read them and I know the limitations of program
I have a general idea through 3rd parties that the program has some limitations
I know the program can do well if managed correctly, similar to Paid Google Ads account
I recall what the salesperson explained and that was my first introduction to the program
I know the sales person mentioned something regarding the program limitations however, I do not recall (Note: this is understandable we are here to help!)

Google Ads Advertiser Verification Requirement (Truth In Advertising) *

As a certified Google Premier partner, we are able to complete this verification process for you. The Advertiser verification program is Google’s unified verification program that consolidates identity and business operations verification in a single flow. The program comprises a series of steps that advertisers will be required to follow and complete. Under this program, advertisers will be asked to provide basic information about their business and identity. Here is a link to Google's Advertiser Verification process: https://support.google.com/adspolicy/answer/9870201

Understanding Your Goals

Most of these questions are designed to help us understand your goals, but they are also designed to try and help you think differently of your marketing and how it relates to your website.

How would you explain your organization's mission or purpose to someone new?

Advertising directly for donations is ineffective however, there are other ways to get people to be involved with your organization. What additional goals do you want to achieve with the Google Ad Grants advertising? For example, "additional sign-ups for email newsletter" or "more people engaging with our events page." *

What geographical areas would you like to target? Select all that apply, please. *

Local
State
Multi-state Region
National

What does success look like for your organization? Please be specific and list your top three goals; "increasing donations" is a given. *

Do you have a News, Blog, or other area that is updated regularly? If so, please add link.

When thinking of your overall goals for your website's marketing, what page on your site matches your most important goal? *

When thinking of your overall goals for your website, what page on your site matches your second most important goal? *

When thinking of your overall goals for your website, what page on your site matches your third most important goal? *

Have you identified a main or target audience? If yes, please explain. If no, not to worry, we will help identify one for you. *

With your digital marketing goals in mind, what are some keywords or phrases that individuals might search to reach your page and complete any intended actions to meet your goals? *

Please describe in detail how your organization generates revenue. This is very important as we try to tie what we do to increasing overall revenues. *

Thank you for taking the time!

We know this took a lot of thought and time, however, it does help us tremendously! Thanks again for becoming a Cause Inspired Media client.

Message

NEW GOOGLE GRANT CLIENT INTAKE FORM

Please take some time – about 20 minutes – to fill out the form below. This will ensure our team knows important information regarding your organization. Your answers will be the basis of your first call with your team.

For additional information, please follow our blog.

Contact Information for Your Account

Access to Website and Update Content

Understanding of Google Ads and the Google Ad Grants

Understanding Your Goals

Thank you for taking the time!

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