Your Organization's Name * Are you going to be the main point of contact through the entire process? * Name of person who will be taking over management of the account? * Contact number of the person who will be the new point of contact for managing this account Best Phone Number to Contact You * Preferred Email Address * When does your fiscal year start? *
Does your organization follow the calendar or does your organization start it's fiscal year in July?
In understanding your goals and needs, it is important to know if you are required to report to a board/manager regarding the success of this program. We can provide custom reports and conduct conference calls to help ensure the people you are accountable to understand the value. Are you required to report on the specifics of this account's performance? * Is there any other member of the organization that you would like on the monthly report? * No Yes Email of Additional Person to Receive Reports Access to Website and Update Content Website Address for intended advertising through Google Ad Grant * Content is important to the performance of your Google Ad Grant account, as Google will not show an ad if the website content doesn’t support what the ad says. How well does your website explain what you do relative to what your goals are? For example, an ad that says you have a Christmas Gala should have a corresponding page that explains about the Christmas Gala and how to purchase tickets. * Do you need your website redesigned? If so, we can help, would you like a quote to redesign your website? Prices start at $2,199. * Yes, please have someone contact me Yes, but I do not have the budget right now for a large upfront expense No thank you, not at this time Do you have admin access to edit the content on your website? * If you are not the one that edits the website, please provide detailed contact information of who does. Do you or your team have the ability and time to update the content on your website as needed? * What is your understanding of Google Analytics, Google's powerful data driven reporting tool? * Do you already have Google Analytics installed on your website? If not you will need to have Google Analytics installed to remain compliant with the Google Ad Grants policies. * If you have an events page, please add the link below, we do not want to miss marketing an important event! Understanding of Google Ads and the Google Ad Grants What is your knowledge of Google Ads (formally Google Adwords)? * What is your understanding of Google Ad Grants' policies * Understanding Your Goals
Most of these questions are designed to help us understand your goals, but they are also designed to try and help you think differently of your marketing and how it relates to your website.
Advertising directly for donations is ineffective however, there are other ways to get people to be involved with your organization. What addition goals do you want to achieve with the Google Ad Grants advertising? For example, "addition signups for email newsletter" or "more people engaging with our events page." * What does success look like for your organization? Please be specific and list your top three goals; "increasing donations" is a given. * Do you have a News, Blog, or other area that is updated regularly? If so, please add link. When thinking of your overall goals for your website's marketing, what page on your site matches your most important goal? * When thinking of your overall goals for your website, what page on your site matches your second most important goal? * When thinking of your overall goals for your website, what page on your site matches your third most important goal? * Have you identified a main or target audience? If yes, please explain. If no, not to worry, we will help identify one for you. * With your digital marketing goals in mind, what are some keywords or phrases that individuals might search to reach your page and complete any intended actions to meet your goals? * Please describe in detail how your organization generates revenue. This is very important as we try to tie what we do to increasing overall revenues. * Understanding of Social Media What is your current level of social media marketing and management * When it comes to reaching your goals, what are some of the main challenges you face with managing your organization's social media accounts? Check all that apply. * If you had just one goal for your social media accounts, what would that be? * What tone are you looking to portray via your social media accounts? Select all that apply. * Sharing content is important with social media account management and is included in your package. What are some trusted industry websites that you can recommend for us to schedule shared posts from? * Will you be providing content that we can use and create posts from? * We know that nonprofits do not have traditional “competitors”; however, are there any organizations with similar missions that you hold in high regards? * Thank you for taking the time!
We know this took a lot of thought and time, however, it does help us tremendously! Thanks again for becoming a Cause Inspired Media client.