Google Analytics & Digital Marketing

google analytics & digital marketing

Google Analytics & Digital Marketing

One of the main advantages of the digital marketing landscape that outshines traditional marketing is the data advertisers can gather through digital campaigns. Website analytics tools are among the top marketing resources to obtain data-driven insights. As a free software tool, Google Analytics (GA) is one of the most-used web tools.

With Google Analytics, we can learn about our user and their journey through the webpage. We can define their affinity audience, how many users clicked to the website and left, the amount of time a user spends on a page. With Google Analytics working in tandem with Google Tag Manager, we are easily able to implement advanced tracking methods by tracking file downloads, form submissions, button clicks, and more.

The best way to conquer marketing is to understand your audience and how they interact with your organization online. Google Analytics tracks the pathway each site visitor takes as they navigate through your website. By understanding our users, we can better develop marketing strategies that reflect our users’ needs with tailored messaging and targeting. Additionally, we can utilize historical data to benchmark our performance which would help us further define our marketing goals. 

Google also recognizes just how important this free tool is to help nonprofit organizations in their digital marketing strategies. In order to remain within the policy of the Google Ad Grant, accounts must have valid conversion tracking. Google Analytics makes it easy to implement accurate tracking and define our goals. 

Complementary to staying within the Google Ad Grant’s guidelines, analytic data is essential to maximizing the benefit of using Smart Bidding Strategies. Smart bidding uses conversion-based data to optimize our bids and in turn advertise in a more competitive space, which is imperative to increase our reach.

At Cause Inspired, we understand that Google Analytics and proper tracking are crucial to optimizing our advertising efforts. With every service package, we use Google Analytics as a tool to understand our clients’ unique audiences and help influence our strategy decisions with content, keyword list, ad copy, and more. Every service includes a marketing report that shares with the nonprofit how their supporters are interacting with their website, and we provide consultation to improve the results.

If you have more questions about Analytics or how we implement this free Google tool into our services, contact us today.

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally