The Importance of Your Nonprofit’s EIN

The Importance of Your Nonprofit’s EIN

The Importance of Your Nonprofit’s EIN

Google has spent recent years cracking down on security, especially for their Ad Grant accounts. One policy they have been particularly consistent with is missing information in regards to online transactions.

Google explains that “[i]f your ad or landing page solicits donations that are tax exempt, please clearly indicate your tax-exempt status on your landing page or donation page, including your charity number. For example, in the United States, 501(c)(3) or 501(c)(4) status is an indicator of the required tax-exempt status.” For U.S.-based nonprofits, that charity number is your Employer Identification Number (EIN).

It is important to include your EIN and explain the type of nonprofit you are in your “About Us” page. It is also a best practice to include your EIN in the footer on every page. Many nonprofits fear that placing their tax number or EIN on their website is unsafe. In reality, however, a nonprofit’s EIN is public knowledge and available for anyone to find. Displaying the EIN allows Google and other users on your site to recognize your site as a legitimate nonprofit.

One of the most common reasons our team at Cause Inspired Media sees for ads being disapproved is missing information. “Omitting material information (that is, important and relevant information) when soliciting a charitable or political donation” is not allowed, says Google. An example of material information being omitted is your nonprofit’s EIN. Leaving this information off your webpage is a policy violation, and your ads will be disapproved if they include a landing page without a proper EIN.

Our Digital Strategist Ximena has noticed a trend in fixing these disapproved ads. “Recently, Google’s algorithm has been frequently disapproving ads for missing information. This is especially true for ads that are clearly asking for donations (monetary or items) or looking for volunteers. We’ve tried re-wording ad copy to not mention ‘donate’ or ‘give back,’ but obviously Google is smarter than this. I’ve seen that ever sine I’ve recommended adding the EIN, our clients have yet to see any of their ads being disapproved for missing information.”

Providing your EIN on every page of your website is vital to the pages you are able to advertise under Google’s policies. Omitting this public information limits your ads and the pages you are able to advertise with the grant. Enhance your credibility and advertising success by adding your EIN in the footer of your website.

If you have questions about including your nonprofit’s EIN, please contact us. We would be happy to help!

By: Katie Kelderman, Digital Strategist

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally