Google Adds More Smart Bidding Options For Ad Grants

Google Adds More Smart Bidding Options for Ad Grants

Google Adds More Smart Bidding Options For Ad Grants

Google has added even more Smart Bidding options to their Ad Grant Program, including Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad Spend).

Mid-December, 2017, Google changed their Ad Grant policies to allow Maximize Conversion Bidding, in addition to the existing manual bidding option. This change was a major boost to Cause Inspired Media’s clients, as we have always pushed to get the best conversion data possible. It has also allowed us to take full advantage of this bidding option, allowing our nonprofit clients to break away from the manual bidding cap of $2/click.

As we work with a growing amount of nonprofits nationwide, we guide our clients through the application process on an almost daily basis. Today, however, we were surprised by an unannounced change: Even more Smart Bidding options! Specifically, Target CPA (Cost Per Acquisition) and Target ROAS (Return On Ad Spend) have been added to Ad Grant bidding options.

  • Target CPA (Cost Per Acquisition): This Smart Bidding strategy sets bids to help your organization get as many conversions as possible at your preferred, set CPA. With this strategy, you’ll be able to quantify what each conversion is worth to your nonprofit, and it will automatically optimize bids to get conversions that meet your set CPA, on average. Target CPA is available as both a standard strategy in a single campaign, and as a portfolio strategy, for use across multiple campaigns.
  • Target ROAS (Return On Ad Spend): This Smart Bidding option allows organizations to set bids based on a target return on Ad Spend. This is designed to help organizations increase their conversion value or revenue at the target you set. Just like Target CPA, Target ROAS is available as both a standard and portfolio strategy.

These Smart Bidding types can be extremely helpful for any nonprofit looking to get as much value from their campaigns as possible. These bidding types will give your nonprofit more control of how much of the Ad Grant you’re willing to use for each goal (or conversion).

As these changes are very welcome for Cause Inspired Media and our clients, they could be problematic for anyone either altogether unfamiliar with Google Ad Grants, or anyone without enough time to dedicate to understanding the nuances of Google and their evolving policies. While we have always striven to find creative ways to reach new audiences and tie every action to a goal, these changes bring about new possibilities, and require more advanced strategies to accomplish.

If you have any questions about optimizing your Google Ad Grant with these new bidding strategies, contact us! We’re always glad to help!

Growing Your Good Work

Overview of Services:

Are you a new or small nonprofit needing help to continue to grow? Are you a mid-sized nonprofit that needs assistance with a new project or a new planning phase? If so, let’s connect so my experience and passion to help nonprofits can be put to work for you! Brenda has dedicated over 15 years to the nonprofit sector and worked with both large and small organizations. Out team has helped nonprofits grow through strategic planning and goal setting, successful project and organizational management, grant writing and administration, and fundraising. We are passionate about helping many sectors and organizations grow their good work! Our Coaching and Planning Services help you create your road map to long-term success! With guidance and hands-on assistance, we help nonprofits with business, strategic and operational planning and implementation that create continual measures of success. Ongoing coaching ensures a sustainable level of community service and support. Our grant research, writing, and administration services allow nonprofit Boards, staff, and volunteers to focus on mission related activities & donor relationship building. Put our long track record of successful grant services to the task of filling funding gaps.

Key Services (Bullet Points):

  • Senior Management Coaching
  • Strategic and Operational Planning
  • Grant Writing and Management

Special Benefits for Cause Inspired Clients

Caused Inspired clients receive one free month of grant services or two 30-minute coaching sessions. This is equal to $300 of free services!

Growing Your Good Work primarily serves small and mid-sized nonprofits in all sectors.

Growing Your Good Work

Address – Saint Augustine, FL

Phone Number – 904-599-8663

Email Address – [email protected]

Website – https://www.growingyourgoodwork.com/

Point of Contact – Brenda Swann

Region You Serve – National

MilkCrate

Overview of Services:

MilkCrate is a mission-driven tech company that empowers nonprofits to grow using technology. It provides a tool for nonprofits to take their offline programs online through an affordable mobile app that engages participants and allows for real-time impact reports for donors and stakeholders.

Key Services (Bullet Points):

A templated mobile app for nonprofits with various features:

  • Data Entry / Upload
  • Brand Development
  • Data Analysis
  • Platform Bugs & Features
  • App and Website Integration Platform Enhancement
  • Bespoke Development

Some organizations we worked with include Mighty Writers, PYSC, Hoplite Resilience Center, and more.

MilkCrate

Company Name – MilkCrate

Address – 448 N 10th St Floor 6, Philadelphia, PA 19123

Phone Number – (215) 720-1625

Email Address – [email protected]

Website – https://milkcrate.tech/

Point of Contact – Morgan Berman

Region You Serve – Nationally and internationally

TiksonDirect

Overview of Services:

I work with nonprofits as a de-facto fundraising, marketing, and/or operations director. I have a limited number of clients who view me as a member of their team, not as an outside consultant.

Key Services (Bullet Points):

  • Fundraising
  • Marketing
  • Operations
  • Strategy

I have worked for some of the largest nonprofits in the country, but now seek to work with only a few at a time, serving as a parttime member of your management team.

TiksonDirect

Address: 8751 High Gate Way, Belvidere, IL 61008

Phone: 214-403-5994

Email Link [email protected]

Website www.tikson.com

Contact Jeff Tikson

Region We Serve – Nationally