The heart of search is keywords and content that builds your authority on a subject. When someone out in the world wide web queries a search engine, it’s those keywords inside the content that are the clues for Google or Bing or Yahoo! to deliver your page. Because we are Google Certified well beyond most digital firms, and creative and passionate, we know how to create content that gets your pages ranked higher.
There is a misconception about website ranking and the pages on your website. Most times, a search result will send you to a blog page. The pages that make up your website navigation are important content, but they don’t typically attract visitors to your site. The additional content you’ve developed after your site is what drives traffic.
Who’s The Expert Here?
You are. And that’s what content development hopes to achieve with your consistent and relevant blog posts. You need to add new content that proves or reaffirms to the search engines and to your readers that you know this subject matter inside and out. Where most content development falls short is in consistency.
That’s why you need content development from Cause Inspired. We can generate ideas and pages that:
Content Marketing That Drives Conversions
When you gives a website visitor something of value, you can ask for something in return. Most times, that’s their email. That’s how good content drives conversions. Over-simplified, content marketing is advertising your blog posts. Good content takes time to develop, but when you have a high-quality page you get high-quality traffic to it. Here’s an example:
Let’s say that you provide websites to nonprofits. Teaching those nonprofits how to update their websites with new content would be a great blog entry to create. You have a step-by-step instructions with images to match, and you have a video for those who like to learn that way. The transcript of that video is also on the page, but further down or perhaps hidden under a tab.
Not only will that page rank when a DIY nonprofit needs to learn how to edit their site, but the page will be available outside of the target market, as well, because it’s good content. When you build up more of the same, the page will rise up and lift others on your site, too, because now you’re establishing authority on the subject.
SEO – Search Engine Optimization
Your Search for Quality SEO is Complete Sub: We are Masters of “the Google”
Adwords Pay Per Click (PPC) is our core competency here at Cause Inspired. We manage over $25 million annually and our conversions translate into amounts far beyond that. Like AdWords PPC, Search Engine Optimization, or SEO, runs on keywords, optimization and Google. This crossover functionality makes Cause Inspired an excellent choice for your SEO needs.
There are three main elements to an SEO strategy that every SEO worth their keywords will know, and then there’s some secret sauce that every SEO keeps hidden. In 2017, Google took the unusual step of producing a video entitled “How to Hire an SEO.” It is very helpful and we suggest you take the time to watch it. ‘
One takeaway we will share, the first point they stress, is that “in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefits.” Each site is different, and results vary. Not surprisingly, your SEO is only as good as your website.
We start with a site audit and we build from there. As per Google’s advice, once we have the audit in hand, our recommendations are corroborated by Google with either a help center article, video, or Googler response in a forum, that supports BOTH our description of the issue that needs to be improved to help with ranking AND the approach we intend to take to improve these issues.