BRAND IDENTITY INTAKE

Name *

First

Last

Organization Name *

Phone

Email *

Website

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

About Your Business

Do you want to use your current colors and fonts in the new branding? If so, please email us those guidelines. If not, please state what type of fonts you think you might like, if you have a preference. *

What Are Your Color Preferences? *

Examples of how color relate to emotion ---
Red: Passion, Anger, Vigor, Love, Danger
Yellow: Knowledge, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Purity, Healing, Perfection, Clean, Virtue
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black: Fear, Secrecy, Formal, Luxury
Purple: Royalty, Wisdom, Spirituality, Imagination
Orange: Creativity, Invigoration, Unique, Stimulation Gray: Balance, Sophistication, Neutrality, Uncommitted

Do you have a company tagline? If not, please explain your company in one sentence. *

Describe your mission. What problem do you solve? *

Every organization’s mission solves a problem or serves a purpose. What is it about what you offer that will capture the attention of your audience?

Describe your ideal audience. How old is he/she? How much do they earn? What do they like to do in their leisure time? *

What are some word pictures that come to mind when you think of your company? *

What are three responses you hope people would experience/feel when they encounter your company? *

Digging a Little Deeper

On a scale of 1-5, please place your company brand among the following values. (A score of 1 means you’d like your brand to communicate the left most value, a score of 5 means you’d like your brand to communicate the right most value)

Feminine - Masculine *

Young - Mature *

Luxury - Economical *

Modern - Classic *

Simple - Complex *

Subtle - Obvious *

Loud - Quiet *

Playful - Serious *

Are there any examples of company branding that resonates with you or you feel represents something similar to your hopes for your new company branding? *

What is your preferred logo type? *

Word Mark: Organization name in a stylised type/font becomes the logo.
Pictorial Mark : An image or shape that is easily recognizable is used to represent your business.
Abstract Mark: An abstract shape or symbol is used to convey the values of your business
Letter Mark: Letters/initials from your business name are used to create a logo.
Emblem: Organization name enveloped by a pictorial element or shape.
Character: A character or mascot to represent your business.
I am not sure, we would like CIM to choose.

Are there any design elements you would like to avoid? *

Final Questions

Why are we doing a rebrand? What problem are we attempting to solve? *

Do you just want to refresh and update your image or are you looking more to completely redesign your colors, fonts, logo and brand message?

What items are you interested in ? *

Logo (includes fonts and colors)
Letterhead
Business Cards
Envelope
Brochure
Other

Select all that apply

If other, please specify. *

If there is any other information that you would like to share regarding your branding/rebranding please write it below.

About Your Business

Digging a Little Deeper

Final Questions

Our Office

Contact Us

Recent Posts

Our Partners