Improving Your Ad Rank Despite Google’s Changes
Your nonprofit’s website is up to date and offers plenty of information about all of your great works, but your search traffic is still low. What are you missing? How will you contend with a new, tougher ad ranking …
Getting Volunteers Involved
Working in the nonprofit industry can typically guarantee at least two things: you’re most likely a jack of all trades and your time is probably stretched thin. Any extra hands are appreciated, especially for your events. But how do …
Web Design For The Modern World
Websites are the most effective piece of advertising that your nonprofit has complete ownership of. It’s how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
The Internet as a whole, including the …
Cause Inspired Media Is Partnering With TechBridge
Cause Inspired Media is incredibly excited to announce that we are officially partnering with nonprofit technology consultant, TechBridge.
If you aren’t familiar with their organization, TechBridge essentially acts as an outside IT department for nonprofits. They provide IT consulting and …
Is It Time To Dump Your Donor Management Software?
Finding a donor management software that meets the specific and growing needs of your nonprofit can seem like an insurmountable task. But it’s nevertheless an important one. The right donor management software can save your nonprofit time and money, …
Making The Switch from HTTP to HTTPS
If your donation page is still using HTTP, your donors’ information is not secure. It’s time to switch to HTTPS.
Hypertext Transfer Protocol, or HTTP, is a protocol that defines the format and transmission of messages, as well as the …
Viral Campaigns: You Just Never Know
In the summer of 2014, one of the most well-known viral campaigns – the Ice Bucket Challenge – reached its peak. Spreading awareness for ALS by dumping ice cold water onto the heads of willing participants raised over $220 million …
Recent Change In AdWords Impacts Campaign Optimizations
The complex world of Google Adwords is perpetually changing, and it can be difficult to keep up. Google changes their software fairly consistently and often times they don’t even announce when a change has occurred. Just last week Google …
Video Marketing & Your SEO Strategy
If you are familiar with SEO (or read our previous blog), you already understand the effect that high quality content can have on your search engine ranking, as well as your overall website traffic. However, nowadays, there is one up-and-coming, …
What Your Nonprofit Needs To Know About SEO
If you work or are involved with any nonprofit, you are probably well aware of all the great work they do. Giving back to the community, or to an important cause is not a small task, and it shouldn’t …
Making The Most of Your Social Media Strategy
The effective use of social networks is a skill not to be underestimated. Each mobile and social network has its own unique tool set and etiquette, and in order to keep up with our fast-paced society, you must understand …
Google’s Performance Metrics: What They Really Mean
At Cause Inspired Media, we spend most of our days examining various Google Grant accounts for our clients. If you are currently one of our clients, you have likely noticed the monthly Google Analytics reports we send out via email. These reports contain …
Social Media for Nonprofits: Best Practices
As part of a nonprofit team, you’re no stranger to having a mission. Whether to eliminate poverty or protect an endangered species, you understand what your overall charge is. Similarly, your social media marketing goals and mission should be …
Social Media: Time-Waster or Helpful Marketing Tool?
It is widely accepted that social media is an excellent tool for businesses to market their products/services to current and/or potential customers. But due to the unique needs of nonprofits, can it really be that effective?
Well, the answer is YES! Although …
The Changing Digital Landscape & Social Media Marketing
With the change, pace, and evolution of modern technologies, businesses and nonprofits alike are doing everything they can to keep up, which can also hold true for the rest of human society. When attempting to capture a growing and …
