Inspired By Their Cause: Sarah & Katie
At Cause Inspired Media, it is no secret that our team cares about philanthropy. Whether its fostering senior dogs, volunteering at a food pantry, giving tours at a local museum, or mentoring younger children, our team values giving back …
Google Changes Grant Eligibility Requirements
Google has updated their Grant policies for the new year, effective January 1st, 2018. We have outlined the new policies that are most likely to impact your Google AdGrant Account. Take a look at some of these policy changes …
Facebook Reducing The Spread of “Engagement Bait”
If you’re one of Facebook’s 1 Billion+ users, you have likely been annoyed by posts desperately trying to encourage users to “share” or “like” the content. These can include posts saying, “One like equals one prayer!” or “Tag someone …
Soldiers’ Angels: A Cause Inspired Case Study
Soldiers’ Angels, a San Antonio, Texas based nonprofit, supports deployed soldiers, veterans, wounded service members, military families and more. With successful programs and donation-run campaigns, Soldiers’ Angels turned to digital marketing to advertise to relevant audiences.
Soldiers’ Angels wanted to …
Twitter Increases Character Limit in Newest Update
Earlier this month, Twitter announced that it will be increasing its character limit from 140 to 280 for all of its users. If you are active on the popular micro-blogging platform, you may have already seen a select few …
What Is Google AMP?
Accelerated Mobile Pages (AMP) is a featured platform that decreases the loading time for mobile pages. Google’s main goal with AMP is to improve the internet for all users by enabling the creation of websites, as well as advertisements …
Enhancing Your Facebook Ads Using New Canvas Format
Over the last few years, internet users have been spending more and more time on their mobile devices, using only a handful of apps. For advertisers, this has posed an interesting challenge: telling compelling brand and product stories on …
The Importance of Your Nonprofit’s EIN
Google has spent recent years cracking down on security, especially for their Ad Grant accounts. One policy they have been particularly consistent with is missing information in regards to online transactions.
Google explains that “f your ad or landing page solicits …
Suspended Ad Grants: Navigating A Prickly Situation
Google has the right to suspend any AdWords account that they feel has violated an AdWords policy, or broken at least one of their terms and conditions. When Google suspends an account, all ads in the account immediately stop …
Gearing Up For #GivingTuesday
As the end of 2017 is fast approaching, nonprofits are searching for key end-of-year donors. This task is not simple, and involves months of planning and preparations. But how can nonprofits get a leg up?
Most people are already aware …
An Introduction To Google Tag Manager
If you have a website, you may have heard of Google Tag Manager (GTM). While this tool has been around since 2012, there is still a lot of confusion surrounding it, despite its development as an easy-to-use tag manager.
The …
Cause Inspired Media: Handling Google’s Inconsistencies
Most people already agree that Google is among the most predominant leaders in the tech world. But what happens if they don’t get it quite right? Google isn’t perfect, and it’s important to have someone on your side who …
The Realities of AdWords Express
In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for anyone to understand, available by desktop or mobile device. …
Friends of The Smokies: A Cause Inspired Case Study
Since 1993, Friends of the Great Smoky Mountains National Park has been working to assist the National Park Service in its mission to “preserve and protect Great Smoky Mountains National Park by raising funds and public awareness, and providing …
Adding Video To Your Social Media Strategy
Video is the highest performing form of content on Facebook, but nonprofits have yet to really tap into that market. This could be detrimental to organizations, especially ones with shareable content like updates and campaigns.
Facebook co-founder and CEO Mark …
