Twitter Increases Character Limit in Newest Update
Earlier this month, Twitter announced that it will be increasing its character limit from 140 to 280 for all of its users. If you are active on the popular micro-blogging platform, you may have already seen a select few …
What Is Google AMP?
Accelerated Mobile Pages (AMP) is a featured platform that decreases the loading time for mobile pages. Google’s main goal with AMP is to improve the internet for all users by enabling the creation of websites, as well as advertisements …
Enhancing Your Facebook Ads Using New Canvas Format
Over the last few years, internet users have been spending more and more time on their mobile devices, using only a handful of apps. For advertisers, this has posed an interesting challenge: telling compelling brand and product stories on …
The Importance of Your Nonprofit’s EIN
Google has spent recent years cracking down on security, especially for their Ad Grant accounts. One policy they have been particularly consistent with is missing information in regards to online transactions.
Google explains that “f your ad or landing page solicits …
Suspended Ad Grants: Navigating A Prickly Situation
Google has the right to suspend any AdWords account that they feel has violated an AdWords policy, or broken at least one of their terms and conditions. When Google suspends an account, all ads in the account immediately stop …
Gearing Up For #GivingTuesday
As the end of 2017 is fast approaching, nonprofits are searching for key end-of-year donors. This task is not simple, and involves months of planning and preparations. But how can nonprofits get a leg up?
Most people are already aware …
An Introduction To Google Tag Manager
If you have a website, you may have heard of Google Tag Manager (GTM). While this tool has been around since 2012, there is still a lot of confusion surrounding it, despite its development as an easy-to-use tag manager.
The …
Cause Inspired Media: Handling Google’s Inconsistencies
Most people already agree that Google is among the most predominant leaders in the tech world. But what happens if they don’t get it quite right? Google isn’t perfect, and it’s important to have someone on your side who …
The Realities of AdWords Express
In about 15 minutes, you can have an AdWords Express ad up and running. AdWords Express is designed to make setup simple and give clear results that are easy for anyone to understand, available by desktop or mobile device. …
Friends of The Smokies: A Cause Inspired Case Study
Since 1993, Friends of the Great Smoky Mountains National Park has been working to assist the National Park Service in its mission to “preserve and protect Great Smoky Mountains National Park by raising funds and public awareness, and providing …
Adding Video To Your Social Media Strategy
Video is the highest performing form of content on Facebook, but nonprofits have yet to really tap into that market. This could be detrimental to organizations, especially ones with shareable content like updates and campaigns.
Facebook co-founder and CEO Mark …
Making The Shift From Traditional To Digital Marketing
Changing the way something has been done for years can be a little scary. How will you know if it’s going to be worth it? Luckily for nonprofits, for-profit companies have already blazed the trail in digital marketing.
Most often, …
Improving Your Ad Rank Despite Google’s Changes
Your nonprofit’s website is up to date and offers plenty of information about all of your great works, but your search traffic is still low. What are you missing? How will you contend with a new, tougher ad ranking …
Getting Volunteers Involved
Working in the nonprofit industry can typically guarantee at least two things: you’re most likely a jack of all trades and your time is probably stretched thin. Any extra hands are appreciated, especially for your events. But how do …
Web Design For The Modern World
Websites are the most effective piece of advertising that your nonprofit has complete ownership of. It’s how you present the organization’s brand, personality, and mission while highlighting what sets you apart from the competition.
The Internet as a whole, including the …