Ad Grant Management

What is the Google Ad Grant?

The Google Ad Grant is a grant from Google for Nonprofits that gives qualifying 501(c)3 organizations $10,000 monthly credit to spend in Google AdWords. These text ads appear in the search results of Google. Participating organizations benefit from increased visibility, volunteer and employee recruitment, event promotion, and increased donations and fundraising.

How does it work?

  1. A person types in a query in Google search
  2. An auction takes place between all advertisers bidding on those keywords
  3. Your ad appears based on a score taking into account your ad’s relevancy, bid, and performance of competition in the auction
  4. If your ad is clicked, you are charged a maximum of $2, paid for with the Ad Grant credit

Do I qualify?

Eligible nonprofits hold a valid, current 501(c)3 status with an operational website containing substantial, valid content. However, governmental entity and hospital organizations do not qualify.


How difficult is the application process?

Applying for and managing a successful Google Ad Grant account is complex and can be extremely time consuming. That’s why it’s important to have our Google certified experts on your side. We specialize in helping out clients get approved. When you work with a team of experts like us we not only take care of getting you approved for the grant, we make sure your Google Ad Grant status is maintained and compliant with all of the Google Ad Grant criteria.

Why trust Cause Inspired Media?

Because we are Google Ad Grant experts, your text ads will stay active and optimized.
We pride ourselves on honest and trustworthy communication with all of our clients.
We work almost exclusively with nonprofits, so we know just how important it is to increase donations and fundraising efforts. With Cause Inspired experts managing your account, you’ll see real fiscal growth.

Our process:

  • Organization analysis and creation

    • Before the initial strategy call with your Digital Strategist, your designated team of experts thoroughly get to know your organization and mission. Working with you, we create an advertising strategy tailored to your needs.
  • We don’t just set it and forget it!

    • After your ads start running, we check back in every week to optimize campaigns. This includes editing low-performing ads, monitoring keyword performance, checking your website for new content to advertise, and more.
  • Results

    • Your Digital Strategist will reach out to you every month to discuss account performance, changes made, and track ongoing and new goals. Want your board to know how well you’re doing? We also send you reports every month breaking down the performance of the previous month. We think communication is key in staying on brand messaging and reaching your organization’s goals.

Did you know that the average nonprofit will only use about 3% of their $10,000 monthly budget? This means the average nonprofit is leaving $9,700 unused per month! With our team of certified experts we can help your nonprofit use the full $10,000 Google Ad Grants and allow you to devote your time to running your nonprofit organization.

Check out how Soldiers’ Angels improved their performance by switching their Ad Grant management to Cause Inspired Media!

Don’t Lose Your Ad Grant to Technicalities

The Google Ad Grant is one of the most valuable and underutilized tools that nonprofit organizations have. A $10,000 monthly advertising credit can go a long way if you know how to use it, and in our experience, we have found that most nonprofits and marketing agencies have trouble managing the grant effectively. Due to the specialized nature of the credit and Google’s evolving policies, anyone using this philanthropic advertising platform should be ingrained in the specifics of both the AdWords software, and the nuances of the nonprofit landscape and grant policies.

At Cause Inspired Media, we are accustomed to adjusting to Google’s policy changes on a regular basis. Our team of experts has the capabilities to effectively optimize each account despite any policies that may impact them.


“Our Safety Council has been with Yellow Pages for decades.  Our advertising costs increased each year. In the print editions we had headings or ads to promote our company under different categories, such as Motorcycle, Traffic, Driving, Occupational and even in the Spanish book.
Over the years less and less people used the print edition and we saw a decrease in our call volume.
Then Yellow Pages sold us on the idea of internet advertising and we did that for a number of years.  They would send us analytics to show us how well we were performing. YP Marketing Solutions would send us ad performance summaries showing clicks and impressions.
We stopped using Yellow Pages most recently because other Safety Councils told us that they completely stopped using phone books.  We know that people do not want a book and use the internet to find information. We did not know how to stop and thought that we didn’t have an option until we received a Google Grant.  Then it took us over a year to realize that we were competing with ourselves by using Yellow Pages and the Google Grant.
Once we had this awakening we were able to cancel our renewing agreement with Yellow Pages just in time.”

~Toni Burrows Executive Vice President of Safety Council of Palm Beach County Inc.

“From the beginning, it’s been an easy process to work with Cause Inspired Media. They quickly understood our organization and what our goals are so they could help us reach them. In just 3 months they more than tripled our website conversion rate through the Google Ad Campaign success. Additionally, they have been particularly great in helping us to understand ‘quality clicks’ and how its helping us reach our goals.”

~Sara Henika, Communications Manager at The First Tee

“As a business improvement district and 501 c 3 organization, sponsorships are an integral part of our annual budget allowing us to achieve promotions, events and projects that we be unable to realize otherwise. Receiving the Google Ad Grant Award has allowed us to not only increase our number of sponsorships this year, but to increase the level of sponsorships as well. Within a 5 month period of leveraging the Adword campaign to secure sponsorships, we had exceeded our sponsorship goals for the year. Thanks Google and Cause Inspired Media for helping us to succeed!”

~Lisa Sundrla, Executive Director of Fifth Avenue South