Universal Analytics vs. Google Analytics 4
For over a decade, Universal Analytics (UA) has been the cornerstone of website analytics. It empowered website owners to understand user behavior, measure website performance, and optimize user experience. However, the digital landscape is constantly evolving, and privacy regulations …
Key Differences of Paid Search vs. Google Ad Grant
In today’s landscape of digital marketing, organizations are faced with a multitude of choices when it comes to allocating their advertising budgets effectively. Two of the most prominent strategies are Paid Search and Google Ad Grants. While both harness …
Google Ads, CPC, Explained
Managing online advertising campaigns, particularly for non-profits and mission-driven organizations, requires maximizing impact within budget constraints. In the ever-evolving world of Google Ads, understanding key metrics like Cost-per-Click (CPC) is crucial for optimizing campaigns and achieving your goals.
What is …
Cause Inspired’s AI-Driven Solutions for Nonprofits
At Cause Inspired, we harness the transformative power of Artificial Intelligence (AI) to support over 550 nonprofits on their mission for social good. In a world where resources are limited, we tailor our services to address the unique challenges …
Donation Landing Page Best Practices
Turn Clicks into Contributions
In the digital age, your donation landing page acts as the frontline for attracting and converting supporters. It’s the pivotal moment where potential donors decide whether to invest in your cause. Optimizing this page can significantly …
How to Get Online Donations
Maximizing Online Donations:
Getting online donations is a journey, not a one-time event. It’s important to understand that most visitors won’t donate the first time they land on your website. This journey involves guiding potential donors through a marketing funnel—a …
How To Add An Administrator in Google Ads
Google Ads is a powerful online advertising platform that allows businesses and organizations to display their ads on Google’s search results, YouTube, and other affiliated websites. This platform has revolutionized the way businesses reach their target audience, ensuring that …
Nonprofit Networks: Powerful Partners for Amplified Impact
In the ever-evolving landscape of social impact, the power of strategic partnerships in the nonprofit sector has never been more crucial. As organizations strive to maximize their impact, the importance of building and nurturing networks of collaboration is increasingly …
What is a UTM Code? Better Tracking and Analytics
What Is a UTM Code?
In the digital marketing landscape, understanding the origin and effectiveness of your website traffic is crucial. This is where UTM codes come into play. UTM stands for “Urchin Tracking Model,” a legacy of Google’s analytics …
How to Access Your Agency Analytics Dashboard
Cause Inspired uses Agency Analytics as our client reporting platform. With Agency Analytics, we’re able to automate monthly reports and create custom dashboards for our clients.
Accessing your Agency Analytics Dashboard can provide more frequent check-in’s, in addition to your …
How to Write a Blog: A Beginner’s Guide
In the digital age, blogs have become a vital tool for nonprofits to communicate their missions, share stories, and engage with their audiences. A well-crafted blog post can inspire, educate, and motivate readers to support your cause.
What Determines a …
TANGO 2023 Building Bridges: Empowering Nonprofits
Discover the Impact
Immerse yourself in a world of opportunity and learning with content catered to nonprofit organizations on November 30, 2023, at the Aqua Turf Club in Plantsville, CT. The TANGO Building Bridges Annual Conference 2023 is more than …
5 Ways You Can Mobile-Optimize Your Website
5 Key Steps to Make Your Website Mobile-Friendly
In today’s digital landscape, mobile browsing has surpassed traditional desktop usage, emphasizing the crucial role of mobile optimization. As mobile search grows exponentially, businesses and brands must ensure their websites are not …
How to Set Up Google Search Console
What is Google Search Console?
Google Search Console (GSC) is more than just a tool; it’s a game-changer for organizations keen on amplifying their online footprint. Offered freely by Google, this service empowers website owners to keep a close eye …
Meta Donation Changes: What Nonprofits Need to Know
Understanding the Meta Changes for Nonprofits
In the ever-evolving world of social media, Facebook, now part of Meta, is making significant changes to its donation features. As of October 31, 2023, Meta is transitioning from Network for Good to PayPal …
