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The Changing Digital Landscape & Social Media Marketing

With the change, pace, and evolution of modern technologies, businesses and nonprofits alike are doing everything they can to keep up, which can also hold true for the rest of human society. When attempting to capture a growing and very lucrative online marketplace, nonprofit organizations and businesses have no choice but to either change their business models to an online one, or beef up existing marketing efforts with both social media, and digital marketing efforts.

In the digital arena, where business and commerce are heading, digital marketing tools and techniques provide business owners the best chances for competition, survival and even growth.

There’s no denying it, the world is rapidly shifting from analogue to digital, and in this fast-paced society, organizations must keep up. People are consuming more and more digital content on a daily basis — on mobile phones, laptops, desktop computers at work, and more — and companies that have not yet recognized this in their marketing efforts need to adapt fast in order to stay afloat.

In an ever-changing society, consumers want instant news, gratification, and an easy online experience. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age, leaving our print and radio ads in the past.

The good news is that digital offers just as much potential to marketers as it does to consumers, if capitalized and used correctly. Not only is digital marketing infinitely more affordable than traditional offline marketing methods, it also allows organizations to collect results and data that are now easily tracked and monitored. 

An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

The bottom line is, the digital age is here and now, and those businesses that fail to the adapt to the new marketing climate are at a great risk of going extinct sooner rather than later.

If you are interested in having Cause Inspired Media enhance your digital marketing and/or social media platforms, contact us!

Published By: Cause Inspired Media